Navigation Links
SDI Reports: Pharmaceutical Promotion Spending Indicates Trend Toward Electronic and Online Promotion
Date:5/11/2010

SDI reports evidence of pharmaceutical promotion shifting away from print advertising toward electronic promotion for marketing to both professionals and consumers.

(Vocus) May 11, 2010 -- SDI, a leading healthcare market insight and analytics firm, today reports evidence of pharmaceutical promotion shifting away from print advertising toward electronic promotion — for marketing to both professionals and consumers.

Spending by pharmaceutical companies on print advertising in medical journals was the lowest in a decade in 2009. At $287 million, spending on these print ads dropped 30% compared with 2007. At the same time, SDI’s ePromotion Audit, which tracks online promotional activities for physicians, noted an increase of more than 32% in industry spending on ePromotion.

“We have seen a rise in the adoption of online tactics being used to communicate with physicians,” said Kelly Sborlini, Vice President of Market Research Audits at SDI. “We’re also seeing a similar shift in pharmaceutical direct-to-consumer advertising. The largest growth area in DTC advertising is on the Internet, whereas spending on consumer magazine print ads is decreasing.”

Compared with 2007, expenditures for magazine direct-to-consumer advertising declined 29% in 2009, while spending on Internet advertising more than tripled (259%).

About SDI

SDI is a leading healthcare market insight and analytics firm. It provides the industry’s most comprehensive de-identified patient-level data to pharmaceutical, biotech, and medical device companies, enabling them to better understand the healthcare market. SDI also serves the government and the financial services, media, and consumer packaged goods industries. Founded in 1982, SDI counts the world’s top 50 pharmaceutical and biotech firms as its clients.

###

Read the full story at http://www.prweb.com/releases/2010/SDIPromoTrends/prweb3983014.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved

Related medicine news :

1. SIRIUS XM to Broadcast Doctor Radio Reports: Kids and Video Games - What You Should Know Before You Buy
2. CNBC Presents 'Tom Brokaw Reports: BOOMER$!' on Thursday, March 4th at 9PM ET/PT
3. SDI Reports: Nearly a Third Of Physicians Use Handheld and Smartphone Devices to Access Medical Information - Physicians Most Likely to be Using Apple iPhone
4. SDI Reports: Emergency Room Visits Covered by Medicaid Increased 6% in 2009
5. SDI Reports: Hospital Outpatient Surgical Procedures Increasing, Surgery Centers Growing
6. Huifeng Bio-Pharmaceutical Provides Preliminary 2009 Financial Results and 2010 Guidance
7. Six Key Areas of Learning for Pharmaceutical and Healthcare Marketing in 2010
8. Frost & Sullivan Ghanaian Pharmaceutical Industry Innovation & Advancement Award Conferred on LaGray Chemical Company
9. Viscira Expands Interactive Solutions to Reduce Marketing Expenses for Pharmaceutical Companies in Challenging Economic Times
10. Standard Methods Miss 50% of Pharmaceutical Key Opinion Leaders
11. Caraco Pharmaceutical Laboratories, Ltd. Reports Results for the Third Quarter and First Nine Months of Fiscal Year 2010
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/2/2016)... ... May 02, 2016 , ... Pregnancy Awareness Month offers a great time ... , “If you are ready to have a baby, it’s best to get ... Journal Babies is your Personal Conception & Pregnancy Organizer, written for women who plan ...
(Date:5/2/2016)... ... May 02, 2016 , ... Consultative health ... and GM Jim Callandrillo and Duane Reed, VP of business development of AJMC ... Intelligence and Research Group (PBIRG) General Meeting from May 15-17 at the ...
(Date:5/2/2016)... (PRWEB) , ... May 02, 2016 , ... For many ... performance artist Curt Walter has developed it into a science. , Using the ... Walter achieve subtly differentiated shades that add depth and meaning to his works. What’s ...
(Date:5/2/2016)... ... May 02, 2016 , ... ... today announced the opening of Twin Lakes Recovery Center. Located east of ... in the state. The residential facility is set on 34 acres of ...
(Date:5/1/2016)... ... May 02, 2016 , ... ... 1968 Jimi Hendrix Merriweather Post Pavilion in Columbia, Maryland concert posters. Dail Beeghley ... The concert was held on August 16. According to Hawley, “The Pavilion was ...
Breaking Medicine News(10 mins):
(Date:5/2/2016)... 2, 2016  While nearly three-quarters of Americans (71%) ... on their health, only about half report taking any ... results of a new survey announced today by Hologic ... of National Osteoporosis Month, Hologic is raising awareness of ... 56 million Americans. Osteoporosis is a disease ...
(Date:4/29/2016)... , April 29, 2016  In the ... projected to shift from systems dependent on CRTs monitors ... types of modality CRT Medical monitors and will ... are a host of foreseeable benefits to this ... will existing modalities have to be replaced in ...
(Date:4/29/2016)... April 29, 2016 ... Financier Sanofi, leader mondial ... ses résultats pour le premier trimestre ... Jérôme Contamine, commente les résultats du ... perspectives pour le reste de l,année. ...
Breaking Medicine Technology: