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SASMAR Announces FDA Approval for Its Personal Lubricants in the United States
Date:10/1/2013

Brussels, Belgium (PRWEB) October 01, 2013

SASMAR announced today that the U.S. Food and Drug Administration (FDA) has approved the full range of SASMAR® Brand of personal lubricant products for sale in the United States of America. SASMAR® Brand personal lubricants are formulated for penile and vaginal application, intended to moisturize and lubricate, and to enhance the ease and comfort of intimate sexual activity and available in eight quality formulations.

The FDA decision provides pre-market approval for SASMAR® Original, SASMAR® Classic, SASMAR® Warming, SASMAR® Strawberry, SASMAR® Cherry, SASMAR® Vanilla, SASMAR® Pina Colada and SASMAR® Melon personal lubricants. Manufactured in France to the highest quality standards, the product range includes a silicone-based, water-based, warming and multiple flavored variants. Each version is formulated without parabens and packaged in 4ml sachets, 50ml Tubes and premium 60ml airless pumps.

The company advises that SASMAR® brand personal lubricants will be available in the U.S. from October this year.

"This is a substantial approval of eight formulations that offers consumers a diverse choice of product offerings, satisfying the demands of a broad demographic," says John-Michael Mancini, group Chief Executive Officer, SASMAR. "The FDA decision is a key milestone for the company as we continue the rollout of our quality products globally and our introduction into the US market."

SASMAR® brand Personal Lubricants are already trusted by millions of consumers in more than sixty countries globally. The comprehensive FDA approval is reliant on results of rigorous clinical testing and other supporting data to prove substantial equivalence with other leading person
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