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S.C. BlueCross Launches Less-Costly Plans Geared to Groups Seeking More Options
Date:6/16/2008

COLUMBIA, S.C., June 16 /PRNewswire-USNewswire/ -- BlueCross BlueShield of South Carolina this month introduces Blue Spectrum(SM), a rebranding of the company's health insurance plans that also adds less-costly plans designed for groups and individuals seeking more options.

"With increasing health care costs forcing rising premium prices, some individuals and employers are either dropping their insurance or not picking it up to begin with," said BlueCross BlueShield Division President David Pankau. "With the introduction of a variety of new product designs, we are providing options that might help companies continue to provide health insurance coverage."

Blue Spectrum eventually will include several layers of health plan options for small group employers and individuals. Business Blue(SM) is a series of plans for groups of two to 50 employees, and Personal Blue(SM) plans accommodate individuals. Three group products are now available under Business Blue: Business Blue(SM) Complete, a full coverage plan; Business Blue(SM) HDHP; and a new plan called Business Blue(SM) Secure.

Business Blue Secure offers similar coverage but adds cost reduction factors that allow for a lower premium. It addresses the needs of employees who want a plan with good benefits, and it helps the employer in balancing coverage and costs.

Later this year, additional plans will be introduced under the Blue Spectrum portfolio, including the first new individual plans to be offered by BlueCross in over 10 years. The new plans include:

-- Business Blue(SM) Basic and Personal Blue(SM) Basic, which offer the

lowest premiums and meet basic insurance needs, such as access to health

care without fear of large medical bills.

-- An individual plan available for local chambers of commerce members

called Personal True Blue(SM), an addition to the existing group plans

available to chamber members.
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SOURCE BlueCross BlueShield of South Carolina
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