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S.C. BlueCross Hosts Grand Opening of Its First Health Insurance Retail Store
Date:1/23/2009

COLUMBIA, S.C., Jan. 23 /PRNewswire-USNewswire/ -- As the health insurance market increasingly becomes consumer-driven, BlueCross BlueShield of South Carolina is seeking to serve customers with face-to-face assistance at the company's first retail outlet, which has its grand opening today in Mount Pleasant, S.C.

Located at 615 Johnnie Dodds Blvd., Suite 102, in The Plaza at East Cooper Shopping Center, the 1,800 square foot SC BlueStore(SM) will open officially with a ribbon cutting ceremony at 10:30 a.m. The event will feature comments by BlueCross executives and a representative from the Charleston Metro Chamber of Commerce, and will be attended by representatives from the Mount Pleasant city council and other dignitaries.

At the store, BlueCross will offer insurance for individuals, both under age 65 and over age 65, as well as children's policies at the store. Shoppers also may attend wellness seminars to be scheduled periodically, use a wellness station where they can check blood pressure or body mass index and experience a chair massage, and enjoy refreshments. Existing BlueCross plan members also may come in to clarify their insurance questions.

"As the only South Carolina-owned and operated health insurance carrier, BlueCross is pioneering this BlueStore as another avenue for customers to seek information and options as they shop for insurance," said BlueCross BlueShield Marketing Vice President Greg Fischer. "The store is designed to provide a comfortable, convenient and informative space for people to buy insurance or existing members to ask questions about their coverage."

The store, staffed by BlueCross personnel and independent agents, is open 9:30 a.m.-6:30 p.m. Tuesdays through Fridays and 8:30 a.m.-4:30 p.m. Saturdays.

BlueCross offers health insurance for children, adult individuals, families, senior citizens and employer groups. The company recently introduced Blue Spectrum(SM), a rebranding of the company's health insurance plans that also adds new, lower cost plans. All BlueCross members benefit from BlueCross' preferred provider (PPO) network, the largest in the state, and the BlueCard(R) network that allows in-network access to providers in other states served by other Blue Cross and Blue Shield companies.

Headquartered in Columbia, S.C., BlueCross BlueShield of South Carolina (www.SouthCarolinaBlues.com) is an independent licensee of the Blue Cross and Blue Shield Association. BlueCross BlueShield of South Carolina and its family of companies include more than 20 subsidiaries involved in health insurance services, U.S. DoD health plan and Medicare contracts, and other insurance and employee benefits services.


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SOURCE BlueCross BlueShield of South Carolina
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