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S.C. BlueCross Announces Second Annual National Walk @ Lunch Day
Date:3/4/2008

COLUMBIA, S.C., March 4 /PRNewswire/ -- BlueCross BlueShield of South Carolina announced today that the second annual National Walk @ Lunch Day(SM) will be held during lunchtime hours on Wednesday, April 30, 2008.

Blue Cross and Blue Shield companies around the country, as well as other employers, will encourage their employees to wear comfortable walking shoes to work that day and participate in a 30-minute lunchtime walk.

The motivation behind National Walk @ Lunch Day is to encourage people to take time during their lunch breaks to start walking toward better health. Most Americans' schedules are built around the workday, so National Walk @ Lunch Day is designed to fit into -- not compete with -- their daily schedules.

The Blue Cross and Blue Shield Association created National Walk @ Lunch Day to encourage Americans to live healthier lives by incorporating walking into their daily activities. Last year, 30 Blue Cross and Blue Shield companies in 46 states, the District of Columbia and Puerto Rico hosted lunchtime walks on National Walk @ Lunch Day, and tens of thousands of Blue employees, customers and community leaders participated.

"Lunchtime walks are a great way for companies to demonstrate that even the busiest employees have time for exercise," said David Pankau, president of BlueCross BlueShield of South Carolina's BlueCross BlueShield division. "Just a few minutes of walking every day can become part of a healthy lifestyle that lowers the risk of serious health problems."

The national walking effort is the next step of WalkingWorks(R), a Blue Cross and Blue Shield Association program to help Americans improve their health and reduce unnecessary medical costs due to physical inactivity. WalkingWorks was developed in partnership with the President's Council on Physical Fitness and Sports.

The U.S. Department of Health and Human Services estimates that the cost to treat illness and chronic disease caused by i
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SOURCE BlueCross BlueShield of South Carolina
Copyright©2008 PR Newswire.
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