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RxPop.com Wins Prestigious Internet Advertising Competition
Date:3/25/2008

Web Marketing Association honors website for 'Best Pharmaceutical

Interactive Application'

LONGVIEW, Texas, March 25 /PRNewswire/ -- There's no question that advertising promotes a highly competitive, volatile environment. But given the recent spike in Internet ad spending -- estimated to reach nearly $60 billion by 2010 -- compelling, effective online advertising campaigns are more important than ever.

Cutting through the clutter of the countless companies promoting goods and services online is RxPop.com (http://www.rxpop.com), a division of Rxium, LLC and winner of the prestigious 2008 Internet Advertising Competition (IAC). Produced by the Web Marketing Association, the IAC honors online advertising excellence, recognizes the individuals and organizations responsible, and highlights award-winning Internet advertising. One of the only companies to recognize online categories of advertising, the IAC has chosen RxPop.com as winner for "Best Pharmaceuticals Interactive Application."

"We're very excited and extremely proud to receive this award from the Internet Advertising Competition," says William Hill, Rxium LLC CEO and RxPop.com founder. "Here at RxPop.com, we continue to work hard to provide an interactive application that's both highly dynamic and relevant, in terms of meeting a true consumer need. We believe we're marketing an effective, interactive experience very well, but the recognition from an outside point-of-view such as the IAC really confirms this fact. It's an honor to have the Web Marketing Association acknowledge RxPop.com and join the ranks of other 2008 IAC Best of Industry Pharmaceutical winners, including Avenue A - Razorfish, CommonHealth (EvoLogue & Qi), GSW Worldwide/MGI Pharma and Santarus, Inc."

Winners of the IAC were judged on the following criteria: creativity, innovation, impact, design, copywriting, and use of a medium. As
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SOURCE Rxium LLC
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