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Rugby & Pilates Have a Date for Valentine's Weekend in Vegas

American International Lifestyles will host two international events for Valentine's weekend in Las Vegas: The USA Sevens Rugby Tournament will showcase the world's top Rugby teams and the Power Pilates "Power Higher" Conference will host Pilates professionals worldwide. These AIL signature events will bring together 16 national rugby teams, Pilates professionals and thousands of spectators from around the world for a weekend of nonstop competition, world-class sport, Pilates and wellness education.

(PRWEB) -- American International Lifestyles (AIL), based in White Plains, NY, owners of a portfolio of sports, entertainment, and wellness companies, will host two international events in Las Vegas this February: The USA Sevens Rugby Tournament and the Power Pilates "Power Higher" Conference. These AIL signature events will bring together national rugby teams, Pilates professionals and thousands of spectators from around the world for a weekend of nonstop competition, world-class sport, Pilates and wellness education.

USA Sevens Rugby Tournament
AIL’s USA Sevens Rugby Tournament is America’s premier rugby event and among the fastest growing rugby events in the world, featuring sixteen national teams competing in forty-four matches. Held annually, the event is one of the eight international stops in the IRB Sevens World Series. The tournament will be held on February 13 and 14, 2010 at Sam Boyd Stadium in Las Vegas.

Showcasing the best rugby players in the world, USA Sevens features national teams from USA, New Zealand, France, Australia, England, South Africa, Wales, Scotland, Samoa, Fiji, Argentina, Japan, Canada, Chile, Kenya, and Guyana. Over 100 amateur teams from around the country will participate in an “invitational.” The weekend event focuses international attention on the world’s newest Olympic sport with its exciting brand of play in front of hungry fans. It will be transmitted live on ESPN360 and nationally broadcast on ABC on Saturday, February 20th.

The USA Sevens Rugby Tournament is expected to enjoy even greater support this year since the International Olympic Committee’s recent announcement that Rugby Sevens will re-debut as an Olympic sport in 2016 in Rio de Janeiro, Brazil. The sport’s last appearance in the Olympics was in 1924, with the U.S. taking the Gold.

Please visit for additional information on “America’s Rugby Weekend.”

“Power Higher” Power Pilates Annual Conference
AIL’s Power Pilates “Power Higher” Annual Conference attracts Pilates professionals from around the world for two-days of workshops, workouts and wellness to enhance their teaching expertise and sharpen their studio management skills. The Conference will be held on February 12 and 13, 2010 at the Hard Rock Hotel in Las Vegas. Topics range from Pilates, yoga, nutrition and integrated wellness seminars, to name a few. Power Pilates is the leading educator of classical Pilates in the world with 110 training centers in 10 countries supported by more than 7,000 Power Pilates trained instructors. Power Pilates was acquired by AIL’s APOGEE Life Style, LLC last year.

Keynote speaker of the “Power Higher” Conference is Woodson Merrell, MD, one of the nation’s preeminent integrative medicine specialists, Chairman of the Department of Integrative Medicine at Beth Israel Medical Center, and author of Power Up. Dr. Merrell, APOGEE Life Style’s Integrative Health Advisor, believes that lifestyle management is the future of health care and will speak about the power of physical fitness, nutrition and stress management to achieve optimum health and wellness.

Please visit for more information on the “Power Higher” conference and a full listing of events, seminars and speakers.

“One might think of rugby and Pilates as being poles apart, but they actually share many commonalities. You will never find better conditioned athletes, and rugby and Pilates enthusiasts share the same type of passion, commitment and sense of community surrounding their sports,” commented AIL’s President Irv Cohen. “In fact, a growing number of rugby players practice Pilates and yoga as a way of improving coordination, mobility and flexibility, including Kevin Swiryn, Captain of the USA National team.”

The “Power Higher” Conference includes a session, “Maximizing Performance in Competitive Sports” featuring former NFL defensive back Dr. Rick Sanford (Dr. Rick Sanford is a chiropractor and he was former New England Patriots and Seattle Seahawks defensive back in the 80’s) and pro athlete trainers Jay Apking (Jay is a Power Pilates teacher trainer and avid golfer) and Jody Domerstad. The session will demonstrate how incorporating the Power Pilates method into traditional athletic training enhances performance in competitive sports like rugby.

“AIL’s first company, American International Media was founded in 2005 upon a profound passion for the sport of rugby,” Irv Cohen continued. “Later, APOGEE Life Style was formed based upon our commitment to lifelong wellness through an integrative approach inspired by Pilates, yoga and healthy eating.”

About American International Lifestyles
The parent company of APOGEE Life Style and owner of America’s premier rugby event (The USA Sevens International Rugby Tournament), American International Lifestyles (AIL) owns a portfolio of sports, entertainment, and wellness brands for healthy living engaging enthusiasts both in the U.S. and throughout the world. AIL recently relocated its corporate headquarters to White Plains, NY from Orangeburg, NY and employs over 200 people.

About American International Media
American International Media LLC, founded in 2005, is a multi-media and event management company made up of Rugby Magazine,,, and USA Sevens LLC (owners and operators the USA Sevens Rugby Tournament, as well as the USA Sevens Championship Cup Series). AIM works to engage sports enthusiasts through both traditional and new media and positively impacts the development of rugby in the U.S. and throughout the world. For more information visit and

About APOGEE Life Style, LLC
APOGEE Life Style, LLC is a fully integrated health and wellness company. APOGEE works to make wellness a way of life through its premium products, services, wellness centers and studios. APOGEE Life Style wholly owns and operates a portfolio of lifestyle companies including: APOGEE Pilates & Wellness Centers, Power Pilates®,™, and Myong Private Label Gourmet. Learn more at APOGEE can also be found on Facebook ( and Twitter (


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