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Ruben Studdard, American Idol Winner and R&B Pop Star, Spreads the Word about Sickle Cell Disease and the Dangers of Iron Overload
Date:6/17/2009

National tour kicks-off June 19 at the United Nations

NEW YORK, June 17 /PRNewswire/ --

Event Highlights:

  • Performance by Ruben Studdard, including the world premiere of "I Am a Fighter," a song inspired by Be Sickle Smart
  • United Nations declaration of World Sickle Cell Day
  • Mayor Bloomberg of New York declares his support for the Be Sickle Smart program
  • Free screenings for a serious and under-recognized condition called iron overload

    WHAT:    The Be Sickle Smart "Empowerment Day" national tour begins in
             New York City in partnership with local SCDAA chapters - Sickle
             Cell/Thalassemia Patients Network (SCTPN) and Queens Sickle Cell
             Advocacy Network (QSCAN). The event educates those living with
             sickle cell disease (SCD) about the risk for iron overload due
             to blood transfusions. The event will include:

             -- Educational seminars with Dr. James T. D'Olimpio M.D. FACP,
                Director, Supportive and Palliative Programs in Hematology
                and Oncology, Monter Cancer Center of North Shore University
                Hospital
             -- Performances by Ruben Studdard with meet and greet
             -- Debut and autographed copies of "Just Like Me" a children's
                book authored by pediatric nurse practitioner, Tina Taylor
                (available in English and Spanish)
             -- Free, on-site iron overload screenings (serum ferritin tests)
                for eligible patients
             -- Declaration of support from Mayor Bloomberg's office

    WHO:     Interview opportunities with Ruben Studdard, SCDAA spokesperson
             Dr. Loretta Jordan, Dr. D'Olimpio, Tina Taylor, and a person
             living with SCD

   
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SOURCE Novartis Pharmaceuticals Corporation
Copyright©2009 PR Newswire.
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