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Rubber Rocks Staying Alive Unveils Furry Ads to Promote Safe Sex
Date:11/5/2008

encouraging young people to speak freely we are empowering them to take control of and responsibility for their sexual behaviour. We look forward to supporting Staying Alive for the next decade and beyond."

Launched in 1998, Staying Alive (http://www.staying-alive.org) is a multi-platform global HIV & AIDS prevention campaign that challenges stigma and discrimination associated with HIV and AIDS as well as empowers young people to protect themselves from infection. In the past decade The Staying Alive Campaign has raised awareness to millions of young people around the globe and The Staying Alive Foundation (launched in 2005) has given out hundreds of grants internationally to support innovative projects for both individuals as well as schools, youth centres and clubs to reach at-risk young people, to protect and educate them about the multiple threats posed by HIV and AIDS.

Notes to Editors

1. The 2008 MTV Europe Music Awards will be broadcast in the following territories: Armenia, Austria, Belarus, Belgium, Bosnia, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Latvia, Lithuania, Luxembourg, Former Yugoslav Republic of Macedonia, Malta, Moldova, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Serbia & Montenegro, Slovak Republic, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, United Kingdom.

2. About MTV Networks International -- MTV Networks International includes the premier multimedia entertainment brands MTV: Music Television, VH1, Nickelodeon, TMF (The Music Factory), VIVA, Flux, Paramount Comedy, Comedy Central, Game One, Neopets, GameTrailers, Shockwave, Addicting Games, Atom Films and Xfire. MTV Networks' brands are seen globally in 560 million households in 162 countries and 33 languages via more than 150 locally programmed and operated TV channels and more than 350
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SOURCE MTV Networks International
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