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Rubber Rocks Staying Alive Unveils Furry Ads to Promote Safe Sex
Date:11/5/2008

-hearted and edgy style that Fur TV is synonymous with, Lapeno, Fat Ed and Mervin tackle these sensitive issues, ending vignette with the strapline "Rubber rocks. Wear a condom."

The creators of Fur TV, Chris Waitt and Henry Trotter added: "We have always had a strong belief in safe sex, and that applies especially to sex between humans and puppets."

While four of the shorts will premiere during the live broadcast of the 2008 MTV Europe Music Awards, a fifth short has been created specifically for a web premiere.

As well as the Fur TV spots Staying Alive will be on the red carpet at the MTV Europe Music Awards. Travis McCoy from Gym Class Heroes will be asking celebrities a series of questions around safe sex that will be broadcast around World AIDS Day (Monday 1st December 2008) which also marks Staying Alive's 10th anniversary.

Additionally Staying Alive will be hosting a celebrity fundraising dinner in partnership with the M.A.C AIDS Fund in Liverpool. The dinner will kick off with a donation from the M.A.C AIDS Fund to MTV's Staying Alive Foundation for 20,000 pounds. The evening will raise further funds to ensure that The Staying Alive Foundation can continue to support young people around the world in their pioneering work in promoting HIV & AIDS awareness within their communities. On the evening of the event celebrity guests will be invited to autograph the bonnet of a Drophead Coupe Rolls-Royce which will be transformed into the world's only Rolls-Royce table. The table will then be sold with all the money raised going to The Staying Alive Foundation.

"Television can be a force for good, a platform to educate, empower and inform its audience and Staying Alive has been relentless in its commitment to doing just that," said Bill Roedy, Chairman and CEO, MTV Networks International. "We are very proud of the amazing work Staying Alive has done over the past decade in raising awareness, changing attitudes and reducing stigma. By
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SOURCE MTV Networks International
Copyright©2008 PR Newswire.
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