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Rubber Rocks Staying Alive Unveils Furry Ads to Promote Safe Sex
Date:11/5/2008

New Content Marks Decade of Global Safe Sex Campaigning

LONDON, Nov. 5 /PRNewswire/ -- MTV's HIV and AIDS campaign Staying Alive today revealed that Lapeno, Fat Ed and Mervin are the latest in a long line of celebrities to be associated with its work to mark the campaign's tenth anniversary. A series of specially-created shorts have been commissioned by Staying Alive and Spinvox from the creators of Fur TV -- Chris Waitt and Henry Trotter -- and will premiere during the live broadcast of the 2008 MTV Europe Music Awards. The Awards is broadcast on Thursday 6th November 2008 from the Liverpool Echo Arena, Liverpool -- European Capital of Culture -- and sponsored by edc by Esprit, Sony Ericsson and Dell.

In its tenth year Staying Alive is launching a new campaign in association with Spinvox, Telling It Like It Is (http://www.tellingitlikeitis.tv) to continue to openly and frankly discuss sex and safe sex issues with young people.

"It is only by encouraging young people to talk more openly about sex that we can start breaking down the stigma and barriers that are all too associated with the subject," said Georgia Arnold, Senior Vice President, Social Responsibility, MTV Networks International and Executive Director, Staying Alive Foundation. "An open mind leads to open discussions which ultimately help promote safe sex and lowers the risk of HIV and AIDS. We strongly believe that humour is one of the best ways to do this and the Fur TV spots are hilarious and totally spot on."

Fur TV premiered on MTV ONE in the UK in April 2008 and the series has subsequently aired on MTV in France and Germany. The five shorts focus on specific safe sex messages that relate directly to the concerns that many young people have when it comes to using condoms -- What is unsafe sex?; Is buying a condom embarrassing?; Why do I need a condom?; Do condoms reduce sensitivity? In the not-for-the-faint
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SOURCE MTV Networks International
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