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Rowenta, Iron Manufacturer, Pits Marines, Quilters, Mothers and Daughters Against One Another to Help Iron Out Breast Cancer

100% of Profits to be Donated to Breast Cancer Research Foundation

HOUSTON, Oct. 31 /PRNewswire/ -- Marines, quilters and Americans from all walks of life came in force to challenge one another at the Rowenta Iron-a-thon held today at the Houston Quilt Festival in an effort to raise funds for the Breast Cancer Research Foundation (BCRF.)



Each quilter donated $5 to be eligible to prove his/her ironing skills as they bravely took on a fellow opponent and ironed a pink shirt in less than two minutes. More than 200 aspiring winners participated in the event.

In addition, Rowenta is selling its specially designed Pink Iron at the Houston Quilt Festival with 100% of the profits going directly to BCRF. This is the third year that Rowenta has partnered with BCRF; last year, over $114,000 was donated by the company to BCRF through fundraising efforts.

Rowenta USA, headquartered in West Orange, NJ, is the leading manufacturer of high-performance irons.

Some statistics about breast cancer include:

-- In 2008, 40,480 women and men will die from the disease.

-- Over 75% of women diagnosed with breast cancer are age 50 or older.

-- Breast cancer is the second leading cause of cancer death in women.

-- In the U.S., a woman is diagnosed with breast cancer, on average, every

2 1/2 minutes.

-- In 2008, 1,990 new cases of breast cancer in men are expected in the


For more information or to purchase the Pink Iron, visit

SOURCE Rowenta
Copyright©2008 PR Newswire.
All rights reserved

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