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Rotary International and I Imagine Studio Have Teamed up to Helps Kick Polio out of Africa
Date:5/20/2010

Global Communications Campaign Helps Kick Polio out of Africa. A Virtual Soccer Ball Created by I Imagine Studio To Be Signed by Thousands, Then Passed to Friends Worldwide In Lead-Up to 2010 FIFA World Cup.

(PRWEB) May 20, 2010 -- To support Rotary’s campaign to eradicate the disease, I Imagine Studio has created an interactive, strategic viral communications initiative that allows anyone to sign a symbolic virtual soccer ball online. At www.kickpoliooutofafrica.org, individuals can learn more about Rotary’s polio eradication efforts in Africa, make a donation, autograph the digital ball, and then see their signatures and comments alongside those of world leaders.

Rotary’s “Kick Polio Out of Africa” program was launched earlier this year in Cape Town, South Africa, one of the host cities for the 2010 FIFA World Cup. The effort began with the kicking of a real soccer ball that was signed by Archbishop Emeritus Desmond Tutu, a polio survivor.    

That ball has since been signed by numerous African heads of state, government ministers and famous “footballers” as it travels to special events in 22 polio-affected countries across the continent. At each stop, the ball is the focus of special soccer and polio awareness events, including fundraisers and immunization clinics. Despite the existence of the oral polio vaccine, tens of millions of African children must still be vaccinated, and sporadic outbreaks of the crippling disease continue.

After zigzagging across Africa, the ball’s tour will end in Alexandria, Egypt. Following a trip to the Rotary International Convention in Montreal in June, the ball will return to South Africa as the centerpiece for a special FIFA World Cup event.

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