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Rotary Action Group Helps Launch Major Public-Private HIV Prevention Initiative in Kenya
Date:12/15/2008

Rotarians for Fighting AIDS joins PEPFAR, Nike Foundation, Coca-Cola Africa Foundation and others in Partnership for an HIV-Free Generation

NAIROBI, Kenya, Dec. 15 /PRNewswire-USNewswire/ -- A new public-private HIV-prevention initiative aimed at disadvantaged young people in Nairobi will rely on Rotarians for Fighting AIDS (RFFA) to help improve access to health care and provide educational and economic development opportunities.

Those efforts, in turn, are intended to help young people between the ages of 10-24 years be more receptive to the overall message of the campaign, Partnership for an HIV-Free Generation, which combines an array of evidence-based prevention approaches to promote and maintain healthy behaviors. The partnership was launched as a pilot project in Nairobi on December 5 and likely will expand into other countries if it hits its goal of reducing new HIV infections among Nairobi's young people by 50 percent over five years.

The initiative is led by the U.S. Government through the President's Emergency Plan for AIDS Relief (PEPFAR). The campaign enables private sector leaders to bring their respective areas of expertise to the table with governments and non-governmental organizations in a coordinated effort to prevent the spread of HIV.

For example, one partner, a division of Warner Bros. Entertainment, has worked with PEPFAR to create an interactive, multi-player computer game, "Pamoja Mtaani" ("Together in the Hood") to show teens how to identify and avoid risky behaviors. Another partner, the toy manufacturer Hasbro, will carry the message to the younger set with specially designed toys and games.

For the Rotary action group, it means doing what Rotary clubs do best: mobilize volunteers at the grassroots level to provide practical solutions to local needs, in this case mentoring and counselin
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SOURCE Rotary International
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