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Ross Group Inc Expands Sales of Membership and Customer Relationship Management Software
Date:5/18/2010

ldquo;This puts us in a great position to move forward with our initiatives of deepening relationships with members while expanding our reach through mergers. We see our relationship with Ross Group and their technology as a key benefit for any AAA club joining MCH in the future.” says Mark Shaw, CEO at AAA Southern New England. “Our goal is to continue to build on our already deep relationships with our members through innovation. Part of the reason we chose Ross Group was their leadership position in membership and relationship management software. At Southern New England we have a long history of working with Ross Group and know that they are the top firm supplying software to our industry which they back up with a knowledgebase unrivaled in the industry. We are very comfortable working with them and look forward to expanding that relationship across the other MCH clubs.”

Mark Ross, CEO of Ross Group, explains that “Our software suite uniquely positions a group like the AAA Motor Club Holdings to aggressively grow their group through the merger process. One of the major issues with growth in any company is making sure their core systems can handle the growth. Our software has been uniquely shown to not only handle the growth, but because our software supports distributed operations so well, the group will gain tremendous economies of scale as they continue to add clubs.”

AAA Motor Club Holdings, based in Providence, RI, has a member base in excess of five million members and is one of the largest motor clubs in the American Automobile Association.

Headquartered in Dayton, Ohio with a satellite office in Douglasville, Georgia, Ross Group Inc is a leading supplier of software to motor clubs in North America. The company supplies software to manage all touch points between the club and it
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