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Ross Group Inc Expands Sales of Membership and Customer Relationship Management Software
Date:5/18/2010

Ross Group Inc has entered into a multi-year software and support agreement with AAA Motor Club Holdings to provide their industry leading MemberzPlus™ membership management and CRM product suite to current and future members of the AAA Motor Club Holdings group.

Atlanta GA (PRWEB) -- Ross Group Inc announced they have entered into a long term software and support contract with AAA Motor Club Holdings, LLC (MCH). Under the terms of the multi-year contract, Ross Group will supply the motor club group with software and support services for the group’s membership and customer relationship management needs. Ross Group will supply its industry leading MemberzPlus™ membership management and customer relationship management (CRM) product suite to all members of the group. Under the unique agreement, MCH will receive all source code and documentation to the MemberzPlus™ software and can use it to manage all of the clubs under the MCH umbrella which includes AAA Southern New England, AAA New York, AAA Connecticut, AAA Carolinas as well as new clubs which may join MCH in the future. In addition, this relationship establishes a Ross Group team of software engineers dedicated to MCH support for the long term.

“MemberzPlus™ is an extremely robust membership management and CRM application,” explains Richard Spanier, Senior VP at Ross Group. “By using Ross Group software and services, MCH is positioning themselves to continue growing their business utilizing the latest technology available in the market today.”

“This puts us in a great position to move forward with our initiatives of deepening relationships with members while expanding our reach through mergers. We see our relationship with Ross Group and their technology as a key benefit for any AAA club joining MCH in the future.” says Mark Shaw, CEO at AAA Southern New England. “Our goal is to continue to build on our already deep relationships with our members through innovation. Part of the reason we chose Ross Group was their leadership position in membership and relationship management software. At Southern New England we have a long history of working with Ross Group and know that they are the top firm supplying software to our industry which they back up with a knowledgebase unrivaled in the industry. We are very comfortable working with them and look forward to expanding that relationship across the other MCH clubs.”

Mark Ross, CEO of Ross Group, explains that “Our software suite uniquely positions a group like the AAA Motor Club Holdings to aggressively grow their group through the merger process. One of the major issues with growth in any company is making sure their core systems can handle the growth. Our software has been uniquely shown to not only handle the growth, but because our software supports distributed operations so well, the group will gain tremendous economies of scale as they continue to add clubs.”

AAA Motor Club Holdings, based in Providence, RI, has a member base in excess of five million members and is one of the largest motor clubs in the American Automobile Association.

Headquartered in Dayton, Ohio with a satellite office in Douglasville, Georgia, Ross Group Inc is a leading supplier of software to motor clubs in North America. The company supplies software to manage all touch points between the club and its member base. This includes membership management systems for back office and branch operations, web site management and software to integrate member management with other club systems like finance, insurance and road side assistance.

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Read the full story at http://www.prweb.com/releases/2010_Membership_Software/05_CRM_Software/prweb3995034.htm.


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