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Rodger Ford's Teams Win Big in the Arena and in Business
Date:9/20/2013

nd sports are both about winning, made possible by a team’s mutually concerted effort to ultimately achieve their goals and come out on top. Looking at successful people, it is clear they focus on the details.

Good competitors pay attention to who is doing what in the arena – whether it’s a rodeo venue or a business market -- and what amount of time is needed to achieve the win.

After founding AlphaGraphics, Ford grew the business to 400 locations in 20 countries by 1988. AlphaGraphics was the first franchisor in the world to open locations in the Soviet Union and China.

Ford was Quick Printing Man of the Year in 1985, Arizona SBA Entrepreneur of the Year in 1986. In the early 1990s Ford built commercial real estate company Anthem Equity Group with his partner David Mackstaller, and together they were awarded the Ernst and Young Entrepreneur of the Year in 2000 for the development of the PetsHotel franchise that was purchased by PetSmart.

Ford served as CEO of SynCardia from 2005 to 2011. During this time Ford and his team raised the capital which funded the artificial heart manufacturer during its development and launch of the Freedom portable driver, the world’s first wearable power supply for the Total Artificial Heart.

Ford’s success has a formula: create the business systems first, reminding people not to get caught up in managing the technical aspects of the business. Instead, design systems to manage the technical aspects of the business. The systems allow a business and its team members to conduct activities with the freedom of consistency and replication – to do things in the best way possible each and every time. That level of discipline provides an atmosphere where ordinary people can achieve extraordinary success.

These are the concepts developed by Michael E. Gerber in his bestselling book The E-Myth in which Ford heeds as a business bible of sorts. With Gerber’s encouragement, Ford is writing a book
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