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Rodger Ford's Teams Win Big in the Arena and in Business
Date:9/20/2013

Tucson, AZ (PRWEB) September 20, 2013

“Great businesses aren’t built by extraordinary team members, but by ordinary team members doing extraordinary things,” said Rodger Ford who founded AlphaGraphics in Tucson, Arizona in 1970.

Success is the achievement of something desired, planned or attempted. In this case, herding cows in less time than their competitors during three event rounds is what success looks like in this case. And that is exactly what Rodger Ford and his team accomplished at the 2013 Reno Rodeo, one of the premier rodeos in the United States.

Thirty head of cattle fill the far end of the arena wearing numbers on their backs, with three cows each bearing a number from one to ten. Rodger Ford sits on his precisely trained horse, waiting for his cue. The announcer says “Riders ready? SIX! SIX! SIX!” and Ford and his riding partners burst past the foul line toward the cattle, immediately working in tandem to isolate the three number-six cows and corral them into a tiny pen at the opposite end of the arena.

Cohesive teamwork is crucial. The challenge is that you have three competitors riding three horses working together to coerce three head of cattle into a small pen. A lot of things can go wrong. You need strategy, team planning and to not let yourself get rattled, explains Ford.

Success in team penning is not easy and requires years of training the horse and its rider. It was then that Rodger Ford truly embraced that penning is a team sport. “This sport differs from many in the horse world in that you must rely on your teammates to help you reach your goal, much like football, and work together to make it happen,” Ford said.

Just like running a business, penners must ensure that they select teammates who are the right fit, with a compatible technique, good communication and a common vision – qualities found in a team at a successful company.

In fact, business a
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