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Rodan + Fields Dermatologists Launch National Hispanic Outreach Campaign
Date:8/14/2009

SAN FRANCISCO, Aug. 14 /PRNewswire/ -- Rodan + Fields Dermatologists, the clinical skincare brand developed by Stanford University-trained dermatologists Katie Rodan, M.D. and Kathy Fields, M.D., announce the brand's official entrance into the Hispanic market. Through a variety of Spanish language initiatives, Rodan + Fields will bring the dermatologic knowledge and skincare expertise of Dr. Rodan and Dr. Fields to the Hispanic community, offering an exceptional economic development opportunity. Available through the direct selling channel of distribution, Rodan + Fields personally reaches its customers, helping them not only achieve great skin, but also build successful independent businesses.

"As the fastest growing segment of the U.S. population, the Hispanic Market represents a great deal of potential growth for the brand," stated Lori Bush, President and General Manager of Rodan + Fields. "We are extremely excited about this outreach campaign and have developed a broad range of programs to attract and engage the Hispanic community."

"We are very optimistic that the business opportunity presented by Rodan + Fields will have a positive economic impact on the Hispanic community due to the family business culture," said Christian Diaz, Vice President of Sales at Rodan + Fields. "It offers people the possibility to establish their own business regardless of language or education. And, in this economy, when many people are looking for ways to generate additional income, it provides a means to create a family business based in the home."

To launch this outreach, Rodan + Fields has signed on as spokesperson and ambassador for the U.S. Hispanic market, Aliza Lifshitz, M.D., better known to the Latino community as la Doctora Aliza. Named as one of the 100 Most Influential Hispanics by Hispanic Business Magazine, Dra. Aliza is one of the most w
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SOURCE Rodan + Fields Dermatologists
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