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Roche's Pierson Honored as 2009 HBA Rising Star

NUTLEY, N.J., May 11 /PRNewswire/ -- Roche Product Director Kelly Pierson, of Plainfield, N.J., was honored as a 2009 Rising Star by the Healthcare Businesswomen's Association (HBA) at the organization's annual awards luncheon on May 7, 2009 in New York City.

"Kelly combines her creative nature with meticulous attention to detail. Her energy, inclusive style and strive-for-excellence attitude truly make Kelly a Rising Star," said Richard Hinson, vice president, Commercial Operations.

"Kelly is among our best and brightest. We applaud her for joining the other Roche women who have received this prestigious award. They inspire those around them and contribute tremendously to the success of our company," added George Abercrombie, Roche president and CEO.

Pierson is product director for Boniva(R) (ibandronate sodium), the once-monthly prescription medication for the management of post-menopausal osteoporosis. She joined Roche in 2000 as an Informations Systems Audit Specialist and went on to serve as a manager in Interactive Marketing Management before being named to her current position in 2004. Before Roche, she was with Dun and Bradstreet Corporation and The Prudential. The Philadelphia native earned a B.S. in Accounting from Pennsylvania State University in 1992.

"Kelly is one of the few whose work has quite literally been seen by millions of people," said Hinson, referring to the successful Boniva direct-to-consumer campaign that features actress Sally Field.

"Working in the healthcare industry and in my role in marketing, I get the personal satisfaction of providing women with the information they need to make decisions to better manage their health," said Pierson, who was thrilled to be selected as this year's HBA awardee. "I am truly honored to be recognized as a Rising Star and to be among the amazing Roche women who have been previously recognized."

The HBA, based in Fairfield, N.J. (, is a national not-for-profit organization dedicated to furthering the advancement of women in the pharmaceutical and healthcare industries. Its Rising Star Award recognizes women whose outstanding accomplishments make a difference in the industry and inspire others.

Past Roche HBA Rising Stars include Sarah Vidal, Product Marketing; Suzann Duncan, Product Marketing; Stella Xu, Pharma Partnering; Cathy Geddes, HCV Management; Kathy Presto, Medical Affairs; Lori Martin, Marketing Administration; and Michelle Zupancic, Specialty Business Operations. Carolyn Glynn, vice president, Public Affairs, is a past HBA Woman of the Year.

About HBA

The Healthcare Businesswomen's Association, founded in 1977, is a global organization dedicated to the advancement of women in healthcare and provides professional development and recognition, networking and mentoring programs and leadership opportunities for its 5,000 members. For more information, visit

About Roche

Hoffmann-La Roche Inc. (Roche), based in Nutley, N.J., is the U.S. pharmaceuticals headquarters of the Roche Group, one of the world's leading research-oriented healthcare groups with core businesses in pharmaceuticals and diagnostics. For more than 100 years in the U.S., Roche has been committed to developing innovative products and services that address prevention, diagnosis and treatment of diseases, thus enhancing people's health and quality of life. An employer of choice, in 2008, Roche was named one of the Top 20 Employers (Science) and ranked the No. 1 Company to Sell For (Selling Power). In previous years, Roche has been named as Top Company of the Year by Med Ad News, a Top Company for Older Workers (AARP) and one of the Best Companies to Work For in America (Fortune). For additional information about the U.S. pharmaceuticals business, visit Product and treatment information for U.S. healthcare professionals is available at

All trademarks used or mentioned in this release are protected by law.

    Contact:  Darien E. Wilson
              Public Affairs

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