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Roche Vice President Senich Honored at EWNJ 'Salute to Policy Makers'
Date:5/16/2008

NUTLEY, N.J., May 16 /PRNewswire/ -- Barbara Senich, B.S.N., M.B.A., M.P.H., Roche vice president, Sales and Marketing Services, was honored by Executive Women of New Jersey (EWNJ) at its "Salute to the Policy Makers" 2008 Awards Dinner. The biennial event, held May 15, 2008 at the Hyatt Regency New Brunswick, recognized women of professional distinction in New Jersey who are senior executives or members of boards of directors at major New Jersey-based corporations and organizations.

"Barbara is extremely deserving of this honor. As a member of Roche senior management, she participates in all areas of corporate decision making. Her knowledge, experience and leadership are instrumental in helping Roche build a world class organization that effectively serves the needs of the healthcare community as well as the patients whose lives are improved by our medicines," said George Abercrombie, president and CEO of Hoffmann-La Roche Inc.

"Over the course of the last two decades, the Salute to the Policy Makers Awards Dinner has evolved into a 'Hall of Fame' of sorts for accomplished women throughout the Garden State and we are pleased to include Barbara Senich among the 36 women honored this year," added EWNJ President-Elect and 2008 Salute Dinner Chair Mary S. Hartman, Ph.D., who also serves as director of the Institute for Women's Leadership at Rutgers University.

Senich, who joined Roche in 2004 in her current position, has extensive experience in the pharmaceutical industry, especially in the areas of managed care, pricing, market research and product marketing. She leads a multifunctional area of eight departments including the Transplant Therapeutic area, Account Management and others that provide critical strategic and analytical support to the company's commercial operations.

Senich began her career in the pharmaceutical industry as a sales representative and held a number of increasingly responsible marketing and sales positions be
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SOURCE Roche Public Affairs
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