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Roche Offers Fun Experience with ACCU-CHEK(R) Aviva Through New Rock My Meter Website
Date:1/13/2009

INDIANAPOLIS, Jan. 13 /PRNewswire/ -- Roche announced today that it has launched a new web site, www.rockmymeter.com, where visitors can create their own mini music video featuring an ACCU-CHEK(R) Aviva blood glucose meter.

Once visitors get onto the site, they can begin personalizing the look and feel of the meter by designing a virtual meter skin, picking or creating original music and having it dance. The finished creation displays on a video billboard in a fun and festive environment. Then they can save their creation and place it in a lineup to be voted on by others, as well as send it to their friends.

"Today, consumers want to personalize their cell phones and other items, so why not their ACCU-CHEK(R) blood glucose meter?" said Dan Kane, Vice President of Marketing, ACCU-CHEK Diabetes Care. "It's an entertaining web site, where everyone can use their creativity and bring a little fun to an otherwise serious disease -- diabetes."

Kane hopes visitors enjoy spending some time on the site and that they choose to send their creation to friends via an email or even post it on social media sites like MySpace or Facebook. There's even a place for visitors to store multiple meter skin creations so they can revisit their favorite designs. And, while on the site, visitors can check for free offers from ACCU- CHEK(R).

"Managing diabetes is hard work," said William H. Polonsky, PhD, CDE, who specializes in psychosocial issues in diabetes. "It's a full time job that you didn't volunteer for, there is no pay and you can't quit. Frankly, it's not that much fun to check blood sugar levels. But with a little creativity and personalization like you can find on www.rockmymeter.com, you can have a little fun with your meter, which can add some inspiration and maybe even make it just
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SOURCE Roche
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