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Roche Announces New Co-Pay Program in California That Makes it Easier for Patients With Diabetes to Receive Savings on ACCU-CHEK(R) Blood Glucose Test Strips
Date:4/24/2009

eVoucherRx lowers patients' financial responsibility for their diabetes therapy, positively influencing compliance and persistency; electronic coupon program works in real time at point of dispensing ACCU-CHEK(R) test strips.

INDIANAPOLIS, April 24 /PRNewswire/ -- Roche announced today the launch of its new eVoucherRx(TM) pilot program in California, designed to make it easier for patients with diabetes to receive their co-pay savings on ACCU-CHEK test strips. The program, active now at participating pharmacies, ensures patients with diabetes that their co-pay for ACCU-CHEK(R) test strips will not exceed $25. The program provides a discount of up to $40 per month, potentially lowering a patient's cost of blood glucose monitoring supplies by up to $480 per year.

eVoucherRx is a program that works in real time at the point of dispensing, which means patients do not need to do anything other than go to a participating pharmacy. To find a list of participating pharmacies, patients are encouraged to go online and visit www.accu-chek.com/evoucher.

"Lowering the patient's financial responsibility for diabetes therapy positively influences adherence and persistency in the self-management of their disease, especially during these challenging economic times," said Roche Vice President of Marketing Dan Kane. "eVoucherRx also helps prescribing physicians know that more of their patients will be able to afford their diabetes supplies. Our program that means less cost to our patients, it's seamless and hassle-free and it should lead to better health outcomes."

The eVoucherRx program is administered by RelayHealth for patients with commercial third-party health insurance. The program is not open to patients age 65 or older, cash-paying customers, patients on Medicare, Medicaid or those subsidized by other government-funded plans.

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