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Robin Leedy & Associates Wins Social Media Program For Union Springs Pharmaceuticals
Date:8/25/2009

the late 90s, conducting Web site chats and other tactics to help drive traffic to clients' sites. However, as Facebook and other social media portals became increasingly mainstream and utilized by more than just 18-24 year-olds, we began integrating them into our strategy for many of our clients," she says. In 2007, the agency formally launched its social media division, ChatteRL&A, now headed by Christian Brucculeri, who came from a digital background and brought with him a new perspective for integrating online tools and tactics with the traditional PR.

Today, she adds, the majority of RL&A's client programs include social media tactics. "Social media clearly falls under the PR umbrella, where the messages are developed and managed through engaging digital tools. It's no longer an option for companies to be in this space - they already are, organically. It's just up to us in PR to create, manage and direct the online chatter and turn it into something positive for a brand."

RL&A's social media program for MyClyns® includes social networking, such as Facebook and Twitter, blogger outreach and video development and distribution.

For more information on Robin Leedy & Associates and social media programming, contact Robin Russo at (914) 241-00086 ext. 16 or Christian Brucculeri at extension 31

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Read the full story at http://www.prweb.com/releases/2009/08/prweb2788094.htm.


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Source: PRWeb
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