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Robin Leedy & Associates Wins Social Media Program For Union Springs Pharmaceuticals
Date:8/25/2009

Online Campaign Will Help Launch Company's Consumer MyClyns Product, the New Personal Germ Protection Spray

Mount Kisco, NY (PRWEB) August 25, 2009 -- Robin Leedy & Associates (RL&A), a boutique 23-year-old public relations and social media agency specializing in national brand OTC health and beauty products, recently signed an agreement to conduct a 12-month social media campaign for Union Springs Pharmaceuticals of Union, Kentucky.

The online campaign will be part of an integrated marketing initiative to help launch MyClyns® personal germ protection spray to consumers this fall.

"Robin Leedy & Associates has extremely strong expertise in over-the-counter (OTC) health and personal care brands, which was critical to us when choosing our social media partner for the MyClyns® consumer launch," says Steve Couture, vice president of Union Springs. "They understand this healthcare category and can translate their knowledge into the social media arena, where they have proven strength in communicating directly with targeted consumers."
   
RL&A started its social media division, ChatteRL&A, in 2007, at a time when online PR was more of a buzz than a "practice," says Robin Russo, president of RL&A. "We were actually doing online outreach since
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Source: PRWeb
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