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Robin Leedy & Associates Hires Director of Social Media
Date:3/21/2009

"PR umbrella">PR umbrella, and Christian's hands-on, creative background will greatly enhance both the breadth and effectiveness of the digital programming we offer to our clients."

As social media continues to play an increasingly important role in PR programs, being able to grow and enhance our Chatter RL&A offerings and capabilities is critical, she adds. "Complementing our traditional media relations, Christian will help us reach our clients' target consumers right where they are talking about their category, brand or topic, through social media."

As a senior account director for YouCast Corporation where he spent several years, Christian played a central role in transforming the YouCast product from a marketing vehicle for bands and Web products into a platform for major consumer brands to enter and participate in the online conversation. In the last several years, Christian developed and activated successful social media/digital campaigns for Pepsi, Pandora Radio, KFC, Triaminic, Sony, Warner Bros. Entertainment and others.

Christian began his marketing career as an intern for Bullygoat Records (Warner Bros.) where he helped launch Active Rock & Metal bands in digital media. Promoted to director of Artist Management for Zen Media Group in 2004, Christian was responsible for managing online strategies for Anthrax, Mudvayne (Epic Records), Otep (Capitol), Bloodsimple (Warner Bros) and Krista (J/RCA Records). He holds a BBA in Management from The George Washington University and is currently an MBA student at NYU's Stern School of Business.

John Whitcomb, social media coordinator at RL&A for the past year and a half, will report to Christian and together with him, help enhance Chatter RL&A's cutting edge digital and social media campaigns. For more information about what Chatter RL&A can do for your brand or company, contact Christian.

For more RL&A news, visit

Source: PRWeb
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