Navigation Links
Robin Leedy & Associates Hires Director of Social Media
Date:3/21/2009

New Hire Takes Digital Capability to the Next Level

Mt. Kisco, NY (PRWEB) March 21, 2009 -- Robin Leedy & Associates (RL&A) , a full-service health, beauty and lifestyle PR firm in Mt. Kisco, N.Y., serving a variety of national brands, announces the addition of Christian Brucculeri as Chatter RL&A's director of social media. Chatter RL&A is the company's digital and social media division, providing a range of services, including viral marketing, social media, blogging and "vlogging" relations, widget production and search engine optimization.

While social/digital media has been an important element of campaigns targeting younger audiences, according to The New York Times (February 23, 2009), more than 60 percent of baby boomers are now avid consumers of social media, such as blogs, forums, podcasts and online video, up from roughly 40 percent a year ago. "Younger people have been heavy social and digital media users for some time, getting much of their news and information via the Internet, but now virtually all age groups are quickly catching up and can no longer be forgotten in the digital/social media mix," says Brucculeri, who has worked on digital campaigns for Macy's, Schick, Energizer and Snapple.

"Bringing Christian onboard at RL&A is extremely exciting for us as we continue to strengthen our digital offerings," says Robin Russo, RL&A president. "Social media and its adaptable messaging clearly belongs under the PR umbrella, and Christian's hands-on, creative background will greatly enhance both the breadth and effectiveness of the digital programming we offer to our clients."

As social media continues to play an increasingly important role in PR programs, being able to grow and enhance our Chatter RL&A offerings and capabilities is critical, she adds. "Complementing our traditional media relations, Christian will help us reach our clients' target consumers right where they are talking about their category, brand or topic, through social media."

As a senior account director for YouCast Corporation where he spent several years, Christian played a central role in transforming the YouCast product from a marketing vehicle for bands and Web products into a platform for major consumer brands to enter and participate in the online conversation. In the last several years, Christian developed and activated successful social media/digital campaigns for Pepsi, Pandora Radio, KFC, Triaminic, Sony, Warner Bros. Entertainment and others.

Christian began his marketing career as an intern for Bullygoat Records (Warner Bros.) where he helped launch Active Rock & Metal bands in digital media. Promoted to director of Artist Management for Zen Media Group in 2004, Christian was responsible for managing online strategies for Anthrax, Mudvayne (Epic Records), Otep (Capitol), Bloodsimple (Warner Bros) and Krista (J/RCA Records). He holds a BBA in Management from The George Washington University and is currently an MBA student at NYU's Stern School of Business.

John Whitcomb, social media coordinator at RL&A for the past year and a half, will report to Christian and together with him, help enhance Chatter RL&A's cutting edge digital and social media campaigns. For more information about what Chatter RL&A can do for your brand or company, contact Christian.

For more RL&A news, visit www.robinleedyassociates.com, or the online newsroom at http://www.corporatenews.net/cgi-bin/pc200v3.php?pccl=24862

###

Read the full story at http://www.prweb.com/releases/2009/03/prweb2251774.htm.


'/>"/>
Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved  

Related medicine news :

1. got milk?(R) and the NBA Showcase New National Teen Health and Fitness Initiative at Remus Robinson Middle School
2. UPDATE: P&M Corporate Finance Announces Partnership with Robin Young to Present the Fifth Annual Spine Technology Summit
3. P&M Corporate Finance Announces Acquisition of Spine Technology Summit, Partners with Robin Young to Present 2009 Conference in Canary Wharf London
4. Vigilan Appoints Robin Hand to VP of Customer Support
5. AAPS Applauds the Resignation of TMB President Roberta Kalafut, Mari Robinson Should Resign Next
6. Sacramento Mother Dee Dee Abdur-Rahim and Deputy District Attorney Robin Shakely Join the American Lung Associations Faces of Influenza Campaign to Promote Annual Vaccination
7. Liberty Mutual and Holly Robinson Peete Team Up to Remind Families to Be Fire Smart this Holiday Season with Tips on Fire Safety
8. U.S. Preventive Medicine(R) Appoints Glenn Robinette Executive Vice President - Customer Service
9. Emageon Selects Jefferies & Company and SunTrust Robinson Humphrey as Advisors
10. Abaxis to Present at the SunTrust Robinson Humphreys 37th Annual Institutional Unconference
11. Gentiva(R) Health Services to Present April 16 at the SunTrust Robinson Humphrey 37th Annual Institutional Unconference in Atlanta
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Robin Leedy & Associates Hires Director of Social Media
(Date:3/24/2017)... ... March 24, 2017 , ... Texas Physical Therapy Specialists (TexPTS) is ... 9618 Huebner Road. The clinic is the group’s 7th location in San Antonio and ... Higgins, PT, will provide care from the clinic, which opened March 22, 2017. ...
(Date:3/24/2017)... ... 24, 2017 , ... As the standards bearer of advanced ... that positions them as the go-to thought leader in all matters concerning oncology ... an always-on, always-fresh news, views and advocacy engine, called ONS Voice. , The ...
(Date:3/24/2017)... ... March 24, 2017 , ... ... ) announced their partnership to prep patients for colonoscopy at the HyGIeaCare® Center ... in 87th Ave., Miami, FL. , The HyGIeaCare® Prep, cleared by ...
(Date:3/24/2017)... ... March 24, 2017 , ... “Vintage and Harvest A ... minister and college Bible teacher residing in North Carolina with his wife, Anna Marie. ... blessed them with six grandchildren. David is also the author of “Shadow and Substance.” ...
(Date:3/23/2017)... (PRWEB) , ... March 23, 2017 , ... The physicians ... location in the greater Houston Area. The new location is located at 2255 E. ... Hospital in Springwoods Village. This newest location will provide patients living in the north ...
Breaking Medicine News(10 mins):
(Date:3/24/2017)... , March 24, 2017   The ... organization within medical affairs in the pharmaceutical industry ... the chair of a newly formed scientific advisory ... members to form the first ever medical affairs ... For more information about the ACMA, please visit  ...
(Date:3/24/2017)... FinancialBuzz.com News Commentary   ... Medical cannabis products around the world are projected to gain popularity. A ... market will reach a value of USD 55.8 billion by 2025. ... growing industry. By the end of 2016, 28 states have now laws ... conservative states like Arkansas and North ...
(Date:3/24/2017)... , March 24, 2017 A ReportsnReports.com report ... been growing rapidly as the global sales of Adcetris and Kadcyla ... in the antibody drug conjugates market is driven by large number ... and wider therapeutic window offered by ADCs. ... Browse 3 Tables and 94 Figures, 10 ...
Breaking Medicine Technology: