Navigation Links
Robin Leedy & Associates Hires Director of Social Media
Date:3/21/2009

New Hire Takes Digital Capability to the Next Level

Mt. Kisco, NY (PRWEB) March 21, 2009 -- Robin Leedy & Associates (RL&A) , a full-service health, beauty and lifestyle PR firm in Mt. Kisco, N.Y., serving a variety of national brands, announces the addition of Christian Brucculeri as Chatter RL&A's director of social media. Chatter RL&A is the company's digital and social media division, providing a range of services, including viral marketing, social media, blogging and "vlogging" relations, widget production and search engine optimization.

While social/digital media has been an important element of campaigns targeting younger audiences, according to The New York Times (February 23, 2009), more than 60 percent of baby boomers are now avid consumers of social media, such as blogs, forums, podcasts and online video, up from roughly 40 percent a year ago. "Younger people have been heavy social and digital media users for some time, getting much of their news and information via the Internet, but now virtually all age groups are quickly catching up and can no longer be forgotten in the digital/social media mix," says Brucculeri, who has worked on digital campaigns for Macy's, Schick, Energizer and Snapple.

"Bringing Christian onboard at RL&A is extremely exciting for us as we continue to strengthen our digital offerings," says Robin Russo, RL&A president. "Social media and its adaptable messaging clearly belongs under the PR umbrella, and Christian's hands-on, creative background will greatly enhance both the breadth and effectiveness of the digital programming we offer to our clients."

As social media continues to play an increasingly important role in PR programs, being able to grow and enhance our Chatter RL&A offerings and capabilities is critical, she adds. "Complementing our traditional media relations, Christian will help us reach our clients' target consumers right where they are talking about their category, brand or topic, through social media."

As a senior account director for YouCast Corporation where he spent several years, Christian played a central role in transforming the YouCast product from a marketing vehicle for bands and Web products into a platform for major consumer brands to enter and participate in the online conversation. In the last several years, Christian developed and activated successful social media/digital campaigns for Pepsi, Pandora Radio, KFC, Triaminic, Sony, Warner Bros. Entertainment and others.

Christian began his marketing career as an intern for Bullygoat Records (Warner Bros.) where he helped launch Active Rock & Metal bands in digital media. Promoted to director of Artist Management for Zen Media Group in 2004, Christian was responsible for managing online strategies for Anthrax, Mudvayne (Epic Records), Otep (Capitol), Bloodsimple (Warner Bros) and Krista (J/RCA Records). He holds a BBA in Management from The George Washington University and is currently an MBA student at NYU's Stern School of Business.

John Whitcomb, social media coordinator at RL&A for the past year and a half, will report to Christian and together with him, help enhance Chatter RL&A's cutting edge digital and social media campaigns. For more information about what Chatter RL&A can do for your brand or company, contact Christian.

For more RL&A news, visit www.robinleedyassociates.com, or the online newsroom at http://www.corporatenews.net/cgi-bin/pc200v3.php?pccl=24862

###

Read the full story at http://www.prweb.com/releases/2009/03/prweb2251774.htm.


'/>"/>
Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved  

Related medicine news :

1. got milk?(R) and the NBA Showcase New National Teen Health and Fitness Initiative at Remus Robinson Middle School
2. UPDATE: P&M Corporate Finance Announces Partnership with Robin Young to Present the Fifth Annual Spine Technology Summit
3. P&M Corporate Finance Announces Acquisition of Spine Technology Summit, Partners with Robin Young to Present 2009 Conference in Canary Wharf London
4. Vigilan Appoints Robin Hand to VP of Customer Support
5. AAPS Applauds the Resignation of TMB President Roberta Kalafut, Mari Robinson Should Resign Next
6. Sacramento Mother Dee Dee Abdur-Rahim and Deputy District Attorney Robin Shakely Join the American Lung Associations Faces of Influenza Campaign to Promote Annual Vaccination
7. Liberty Mutual and Holly Robinson Peete Team Up to Remind Families to Be Fire Smart this Holiday Season with Tips on Fire Safety
8. U.S. Preventive Medicine(R) Appoints Glenn Robinette Executive Vice President - Customer Service
9. Emageon Selects Jefferies & Company and SunTrust Robinson Humphrey as Advisors
10. Abaxis to Present at the SunTrust Robinson Humphreys 37th Annual Institutional Unconference
11. Gentiva(R) Health Services to Present April 16 at the SunTrust Robinson Humphrey 37th Annual Institutional Unconference in Atlanta
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Robin Leedy & Associates Hires Director of Social Media
(Date:8/16/2017)... ... August 16, 2017 , ... The ... a three-year grant totaling $975,000, renewing its funding from the Health Resources and ... , This funding marks, the fourth time the HRSA administration has renewed its ...
(Date:8/16/2017)... Linda, Ca (PRWEB) , ... August 16, 2017 , ... ... innovators, engineers, and scientists from around the world, is excited to announce Andrew Ly ... him in his academic pursuits, covering textbook costs. , Ly, who is in ...
(Date:8/16/2017)... ... , ... With a new PD diagnosis every nine minutes, research is critical ... are awarded through a competitive application process and reviewed by APDA’s Scientific Advisory Board ... in all areas relevant to PD research. The SAB meets annually to review ...
(Date:8/16/2017)... ... , ... Melbourne’s reign as the world’s most liveable city has been extended ... Index. , The Index surveys 140 of the world’s cities and Melbourne has come ... come in the top three of the index. So what is it that keeps ...
(Date:8/16/2017)... ... August 16, 2017 , ... Harbor Retirement ... Beach, announced today that two of their associates were recognized with individual “Best ... senior living communities in Florida. The awards were announced at the 5th Annual ...
Breaking Medicine News(10 mins):
(Date:8/10/2017)... , Aug. 10, 2017  Physical Rehabilitation Network (PRN), acquired ... Lakewood, Colorado . The reputable clinic will ... , PT, DPT with his staff of four clinicians. Lipkin ... Pittsburgh and brings over 10 years of experience with a ... Belmar PT marks the 10th PRN clinic in and around ...
(Date:8/7/2017)... Aug. 7, 2017 Zimmer Biomet Holdings, Inc. (NYSE ... announced that its Board of Directors has approved the payment ... quarter of 2017. The ... or about October 27, 2017 to stockholders of record as ... declarations of dividends are subject to approval of the Board ...
(Date:8/4/2017)... , Aug. 4, 2017 The search for ... after a physician/patient consult has long been the goal ... a notable focus of the largest meeting of lab ... to healthcare market research firm Kalorama Information.  The firm ... (POCT) offerings or related supplies and software were at ...
Breaking Medicine Technology: