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Robin Leedy & Associates Hires Director of Social Media
Date:3/21/2009

New Hire Takes Digital Capability to the Next Level

Mt. Kisco, NY (PRWEB) March 21, 2009 -- Robin Leedy & Associates (RL&A) , a full-service health, beauty and lifestyle PR firm in Mt. Kisco, N.Y., serving a variety of national brands, announces the addition of Christian Brucculeri as Chatter RL&A's director of social media. Chatter RL&A is the company's digital and social media division, providing a range of services, including viral marketing, social media, blogging and "vlogging" relations, widget production and search engine optimization.

While social/digital media has been an important element of campaigns targeting younger audiences, according to The New York Times (February 23, 2009), more than 60 percent of baby boomers are now avid consumers of social media, such as blogs, forums, podcasts and online video, up from roughly 40 percent a year ago. "Younger people have been heavy social and digital media users for some time, getting much of their news and information via the Internet, but now virtually all age groups are quickly catching up and can no longer be forgotten in the digital/social media mix," says Brucculeri, who has worked on digital campaigns for Macy's, Schick, Energizer and Snapple.

"Bringing Christian onboard at RL&A is extremely exciting for us as we continue to strengthen our digital offerings," says Robin Russo, RL&A president. "Social media and its adaptable messaging clearly belongs under the '/>"/>

Source: PRWeb
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