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Robin Leedy & Associates Hires Digital Content Producer, Taking Social Media for Drugstore Brands Digital Capability to the Next Level
Date:5/26/2010

nd print news outlets.

“Bringing Brittany onboard at RL&A is extremely exciting for us as we continue to strengthen our digital and broadcast offerings,” says Russo. “As video grows in importance in social media PR programs, being able to enhance our offerings and capabilities in-house is critical in order to be effective in the social arena.”
“In addition to taking RL&A clients to the airwaves, pitching broadcast news segments on national and local TV, she will also be creating video content for use on client Web sites, Facebook pages, YouTube channels, and more,” Russo adds.

Video content and the messages being communicated belong under the PR umbrella, along with social media messaging, which is a fast and ongoing, daily effort, says Russo. “We wanted to be able to produce content on a regular basis and Brittany’s creative background and editing capabilities will greatly enhance the effectiveness of our social media and direct-to-consumer campaigns.”

Brittany’s experience also includes stints at several news outlets, including WPTZ/NBC (Vermont), WSEE/CBS (Erie, PA), ABC News (Washington, DC), The Hartford Courant and more. She graduated from Boston University with a BA in broadcast journalism and was the winner of the Fox News Channel’s Challenge Award in 2007. Brittany also helped to rebuild Boston University’s award-winning news program, Inside Boston.

ChatteRL&A is RL&A’s digital and social media marketing division
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Source: PRWeb
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