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Robin Leedy & Associates Hires Digital Content Producer, Taking Social Media for Drugstore Brands Digital Capability to the Next Level
Date:5/26/2010

Brittany Oat brings TV news background to health and beauty PR agency Robin Leedy & Associates (RL&A), helping to develop its new online video production/content department for social media.

(PRWEB) May 26, 2010 -- OTC health and beauty PR specialists Robin Leedy & Associates (RL&A), a niche brand PR and social media agency, announces the addition of Brittany Oat as RL&A’s Digital Content Producer/Account Manager. Brittany left the spotlight of television news to help develop RL&A’s new video production/content department.

Over the past few years, video has continued to dominate the social/digital arena, says Robin Russo, RL&A president. The most recent Three Screen Report from The Nielsen Company found that the average American watches almost 35 hours of TV, two hours of time-shifted TV (shows recorded on a digital video recorder), 22 minutes of online video and four minutes of mobile video, while also spending at least four hours online each week.

“That means that at least 10 percent of the average consumer’s time online is engaging with videos…and that number is growing,” says Oat. “There are so many possibilities for making a product come alive with video, and what better way to tell a brand’s story than having real people tell the story.”

Brittany worked most recently as an on-air reporter and fill-in anchor for Cablevision, after working in various capacities at local broadcast TV, radio a
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Source: PRWeb
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Robin Leedy & Associates Hires Digital Content Producer, Taking Social Media for Drugstore Brands Digital Capability to the Next Level  
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