Navigation Links
Robin Leedy & Associates Hires Digital Content Producer, Taking Social Media for Drugstore Brands Digital Capability to the Next Level
Date:5/26/2010

Brittany Oat brings TV news background to health and beauty PR agency Robin Leedy & Associates (RL&A), helping to develop its new online video production/content department for social media.

(PRWEB) May 26, 2010 -- OTC health and beauty PR specialists Robin Leedy & Associates (RL&A), a niche brand PR and social media agency, announces the addition of Brittany Oat as RL&A’s Digital Content Producer/Account Manager. Brittany left the spotlight of television news to help develop RL&A’s new video production/content department.

Over the past few years, video has continued to dominate the social/digital arena, says Robin Russo, RL&A president. The most recent Three Screen Report from The Nielsen Company found that the average American watches almost 35 hours of TV, two hours of time-shifted TV (shows recorded on a digital video recorder), 22 minutes of online video and four minutes of mobile video, while also spending at least four hours online each week.

“That means that at least 10 percent of the average consumer’s time online is engaging with videos…and that number is growing,” says Oat. “There are so many possibilities for making a product come alive with video, and what better way to tell a brand’s story than having real people tell the story.”

Brittany worked most recently as an on-air reporter and fill-in anchor for Cablevision, after working in various capacities at local broadcast TV, radio and print news outlets.

“Bringing Brittany onboard at RL&A is extremely exciting for us as we continue to strengthen our digital and broadcast offerings,” says Russo. “As video grows in importance in social media PR programs, being able to enhance our offerings and capabilities in-house is critical in order to be effective in the social arena.”
“In addition to taking RL&A clients to the airwaves, pitching broadcast news segments on national and local TV, she will also be creating video content for use on client Web sites, Facebook pages, YouTube channels, and more,” Russo adds.

Video content and the messages being communicated belong under the PR umbrella, along with social media messaging, which is a fast and ongoing, daily effort, says Russo. “We wanted to be able to produce content on a regular basis and Brittany’s creative background and editing capabilities will greatly enhance the effectiveness of our social media and direct-to-consumer campaigns.”

Brittany’s experience also includes stints at several news outlets, including WPTZ/NBC (Vermont), WSEE/CBS (Erie, PA), ABC News (Washington, DC), The Hartford Courant and more. She graduated from Boston University with a BA in broadcast journalism and was the winner of the Fox News Channel’s Challenge Award in 2007. Brittany also helped to rebuild Boston University’s award-winning news program, Inside Boston.

ChatteRL&A is RL&A’s digital and social media marketing division, providing a range of services, including viral marketing, social media, influencer outreach, digital media, application development and events and search engine optimization (SEO).

For more information on video content, social media marketing, social networking PR, and OTC health and beauty PR programming, contact Robin Russo at (914) 241-0086, ext. 16 or Alyson O’Mahoney, ext. 13, or visit http://www.robinleedyassociates.com.

###

Read the full story at http://www.prweb.com/releases/RLA/Spring2010/prweb4048834.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved  

Related medicine news :

1. Friends Without A Borders First Annual Los Angeles Gala to be Held at Hollywood Roosevelt Hotel With Special Guest Performance by Robin Thicke
2. George Carter of Carter's Plumbing & Rooter Announces the Launch of His New Website, CartersPlumbingRedondoBeach.com
3. Degrees in Nursing & Health Sciences Provide Job Opportunities In the Nation's Fastest Growing Industry
4. MxSecure's Electronic Medical Record (EMR) Software, MxChart™, Now iPad Compatible
5. dbMaestro Achieves “Ready For IBM Rational Software” Validation For Rational Team Concert Integration
6. USA Hockey Takes Gold at Brain Fitness Innovation Awards; Allstate & Nationwide Mutual Insurance Runners-up
7. Joseph Cosgrove Named as E&Y Entrepreneur Of The Year Finalist in the Greater Philadelphia Region
8. BMI of Texas Selected to Participate in Lap-Band Total Care™ Out of Towner Network
9. Prize4Life hosts “Art, Life, Spring” gala and auction to support fight against ALS/Lou Gehrig's Disease
10. University of Washington Institute for Learning & Brain Sciences Launches Developing Mind Project
11. Corporate Partners Commit to the Crohn's & Colitis Foundation Mission to Cure Digestive Diseases
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Robin Leedy & Associates Hires Digital Content Producer, Taking Social Media for Drugstore Brands Digital Capability to the Next Level  
(Date:6/27/2016)... ... June 27, 2016 , ... TopConsumerReviews.com recently awarded their highest five-star ... , Millions of individuals in the United States and Canada wear eyeglasses. Once considered ... both correct vision and make a fashion statement. Even celebrities use glasses as a ...
(Date:6/26/2016)... Carolina (PRWEB) , ... June 26, 2016 , ... ... of a new product that was developed to enhance the health of felines. The ... centuries. , The two main herbs in the PawPaws Cat Kidney Support ...
(Date:6/25/2016)... ... June 25, 2016 , ... Austin residents seeking Mohs surgery services, can now ... and to Dr. Russell Peckham for medical and surgical dermatology. , Dr. Dorsey brings ... The selective fellowship in Mohs Micrographic Surgery completed by Dr. Dorsey was under the ...
(Date:6/25/2016)... , ... June 25, 2016 , ... As a lifelong ... Cum Laude and his M.D from the David Geffen School of Medicine at UCLA. ... to Los Angeles to complete his fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai ...
(Date:6/24/2016)... CA (PRWEB) , ... June 24, 2016 , ... A ... procedures that most people are unfamiliar with. The article goes on to state that ... but also many of these less common operations such as calf and cheek reduction. ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... , June 27, 2016 Jazz Pharmaceuticals ... waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of ... acquisition of Celator Pharmaceuticals, Inc. ("Celator"; Nasdaq: ... p.m. (Eastern Daylight Time). As previously announced ... into a definitive merger agreement under which Jazz Pharmaceuticals ...
(Date:6/26/2016)... June 26, 2016 Story ... operating models within the health care industry is causing ... efficiency , Deloitte offers a suite of solutions ... issues impacting efficient cost optimization: labor resource analysis, revenue ... services facilitate better outcomes and better economics ...
(Date:6/24/2016)... June 24, 2016  Collagen Matrix, Inc., ("Collagen ... and manufacturing of collagen and mineral based medical ... that Bill Messer has joined the ... further leverage the growing portfolio of oral surgery, ... Bill joins the Collagen Matrix executive team ...
Breaking Medicine Technology: