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Rivals Will Drive Toward Alliances or Merge in Healthcare I.T. Industry, National Biz School War Game Predicts
Date:4/13/2009

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  • Kaiser-Permanente seeks to lower healthcare costs by "undocking" healthcare information within its system, vastly increasing the access and portability of patient data. As a major healthcare provider, Kaiser is well positioned to set industry best-practices and influence adoption of EMR systems, rather than provide the 'killer app' platform itself. Kaiser will become the nexus of important alliances between government and industry to craft standards in healthcare IT--e.g., to afford interoperability of data-related tools and technologies--that have been nonexistent.

  • McKesson will be working to vastly expand its healthcare IT niche through its dominance in logistics and understanding of the health value chain, data creation and data utility--with an emphasis on physician, payor and healthcare delivery applications. The company will be looking to generate synergies among all these different points of the healthcare delivery chain through information technology.

MIT's team, simulating the McKesson strategies, won the war game competition based on four criteria: its strategic insight, accuracy in presenting McKesson's strategy, creative ways it expressed McKesson's culture and goals. , and, finally, its ability to project its strategic vision into the future. Last year's war game on "The Battle for the Wireless Internet" , won by the Kellogg MBA team, successfully predicted a number of industry alliances.

Fuld & Company has facilitated war games for companies around the globe. These are typically private, closed-door sessions for executives needing to make critical decisions.

The Annual Strategy War Game National Championship, "The Battle for Healthcare Information," was organized by Fuld & Company's Pharmaceuticals Prac
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SOURCE Fuld & Company
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