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Rivals Will Drive Toward Alliances or Merge in Healthcare I.T. Industry, National Biz School War Game Predicts
Date:4/13/2009

MIT'S SLOAN, COLUMBIA, NORTHWESTERN'S KELLOGG AND PENN'S WHARTON IN FULD & COMPANY WAR GAME SIMULATION--Sloan Students Win Close Competition for Third Time in Last Five Years

CAMBRIDGE, Mass., April 13 /PRNewswire/ -- Four top business schools recently predicted in a public war game that most prominent companies in the healthcare information technology and healthcare delivery industries--including Microsoft, McKesson, Kaiser-Permanente, and Allscripts--will quickly move to create alliances and in certain cases merge with their rivals--to take advantage of the government push to adopt electronic medical records (EMRs).

This year's event, "The Battle for Healthcare Information," was held in New York City on April 3, 2009, and is the fifth national war game championship organized and run by Cambridge, Mass-based Fuld & Company. As in past war game contests in the technology industry, this contest, featuring teams from the Wharton School of Business, Columbia University School of Business, MIT's Sloan School of Management, and Northwestern's Kellogg School of Management is expected to accurately anticipate competitive events.

According to Leonard Fuld, president and founder of Fuld & Company, "In this day-long event, teams assumed the identity of four major healthcare icons, simulating and 'stress testing' their anticipated strategies to determine who will profit from the adoption of EMR. The Obama Administration's injecting $19 billion to kick-start this nascent electronic medical records industry just gets the players moving. It is no guarantee you will see universal adoption of electronic records in healthcare anytime soon."

Among the predictions during this fast-paced business school war game event are:

  • Entrenched interests will continue to resist EMRs for some time to come. Healthcare system chan
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SOURCE Fuld & Company
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