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Rite Aid and dLife Partner to Educate and Support Diabetes Community
Date:10/18/2007

ice President of Marketing. "Many people have diabetes, or care for someone who does, and it is important for them to realize they don't have to manage the disease alone. dLife is an ideal partner because they are well recognized as having the superior content and resources to help patients manage and live well with diabetes."

Rite Aid's Diabetes Management initiative is part of a year-long commitment to patient health and wellness. Each year Rite Aid offers free information, answers and guidance on health and wellness topics such as skin care, pain management and heart health.

About dLife - For Your Diabetes Life

dLife, the first and only multimedia platform offers the diabetes community information, inspiration, and connection. dLifeTV is the only national weekly lifestyle series devoted to living with diabetes, and airs every Sunday evening on CNBC at 7:00pm ET, 6:00pm CT, and 4:00pm PT. dLife.com is the leading independent website with over 5,000 pages of diabetes information, blogs, viewing room of original streaming video, over 6,000 recipes for people with diabetes, with prediabetes, or who have a family member with diabetes. dLifeRadio is heard on radio stations around the country and also nationwide on XM Satellite Radio. dLifeConnect is a direct mail newsletter delivered to over 2.5 million households. More information is available at http://mediakit.dlife.com/.

About Rite Aid

Rite Aid Corporation is one of the nation's leading drugstore chains with approximately 5,100 stores in 31 states and the District of Columbia. Information about Rite Aid, including corporate background and press releases, is available through the company's website at http://www.riteaid.com.

Press Contact Internal Contact

Michele Baer Elise Urbahn

Baer Consulting Inc.
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SOURCE dLife
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