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Rite Aid and dLife Partner to Educate and Support Diabetes Community
Date:10/18/2007

-- Announce Launch of 360 degrees/365 Day Diabetes Alliance --

WESTPORT, Conn., Oct. 18 /PRNewswire/ -- Rite Aid has announced the launch of a 360 degrees/365 Day Diabetes Alliance with dLife, the only integrated multimedia education platform solely for the diabetes community.

There are an estimated 20.8 million(1) people in the United States currently living with diabetes, with more than 6 million of those undiagnosed. The goal of the 360 degrees/365 Program is to educate and motivate both those who have been diagnosed and those who are blindly unaware of their condition, as well as their caregivers.

"By joining forces, Rite Aid and dLife will be a powerful and easily accessible resource for the millions of patients who are living with diabetes," said Howard Steinberg, Founder and CEO of dLife and a diabetes patient himself. "We applaud Rite Aid's commitment to making an impact on this major health epidemic. Through Rite Aid stores and dLife communication channels, including dLife.com and our television program, we will be a significant resource in assisting patients in maintaining control over their disease and improve their diabetes lifestyle."

dLife and Rite Aid will use a variety of communication channels to keep patients informed and engaged. Customers can pick up newsletters and helpful literature with content from dLife at any Rite Aid store. They can also listen to "dLife Diabetes Minutes" on Rite Aid's in-store radio. Additionally, dLife will also be featured in Rite Aid's weekly sales circulars.

Rite Aid customers will be invited to join a valuable dLife-Rite Aid membership program, to receive a variety of special benefits, including free newsletters and documents when shopping at Rite Aid

"Rite Aid is focused on the health and wellness of our patients and we are committed to providing them with the programs, services and support needed to lead healthier lives throughout the year," said John Learish, Senior V
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SOURCE dLife
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