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Rita's Squeezes Pediatric Cancer with $451,000 Donation
Date:7/30/2009

ing the trauma of cancer," said Jim Rudolph, Chairman and Chief Executive Officer, Rita's Italian Ice. "I couldn't be more proud of the continued commitment that Rita's has in support of the ALSF mission, and how our guests, franchise partners and Treat Team members raised $451,000 in only four weeks."

"We are continuously amazed by the support Rita's Franchise Company has shown Alex's Lemonade Stand Foundation in the battle against childhood cancer," said Jay Scott, Alex's father and Executive Director of ALSF. "By enlisting the support of their guests, Rita's helps to continue our daughter's legacy and allows us to take strides toward fulfilling her dream of a cure for all children touched by the disease."

About Alex's Lemonade Stand Foundation

Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra "Alex" Scott (1996-2004). At the age of 4, Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of volunteers across the country carrying on her legacy of hope. To date, Alex's Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $25 million towards fulfilling Alex's dream of finding a cure, funding over 100 research projects nationally. For more information, please visit www.AlexsLemonade.org.

About Rita's Franchise Company

Rita's Franchise Company, headquartered in Trevose, Pa., is the largest Italian Ice concept in the nation, currently operating in 18 states with more than 550 stores. Rita's brand promise is Ice, Custard and Happiness(TM). The c
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SOURCE Rita's Franchise Company
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