About (RED) and (PRODUCT) RED
(RED)'s primary objective is to engage the private sector in raising
awareness and funds for the Global Fund (http://www.theglobalfund.org), to
help fight AIDS in Africa. Companies whose products take on the (PRODUCT)
RED mark contribute a significant percentage of the sales or portion of the
profits from that product to the Global Fund to finance AIDS programs in
Africa, with an emphasis on the health of women and children. Current
partners are: American Express (U.K. only), Apple, Converse, Gap, Emporio
Armani, Hallmark and Motorola. MySpace.com (http://www.MySpace.com) is the
first media sponsor in the United Kingdom and MTV Networks is the first
media sponsor in the U.S. Since its launch in the spring of 2006, the (RED)
initiative has generated more than $50 million for the Global Fund. (RED)
money is already at work in Swaziland, Rwanda, and Ghana. For more
information, visit http://www.JOINRED.COM.
Contacts:
Sarah Gronberg
Hallmark Cards, Inc.
(816) 545-6270 - w
(816) 305-6556 - c
Robin Broder
Fleishman-Hillard
(816) 512-2385 - w
(816) 729-0765 - c
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| SOURCE Hallmark Cards, Inc. Copyright©2008 PR Newswire. All rights reserved |