"This first-of-its-kind creative endeavor is a perfect example of why we are thrilled to have Hallmark as a (RED) partner," said Susan Smith Ellis, chief executive officer, (RED). "With this competition, Erin and other (RED) fans everywhere were given the opportunity to put their inspired designs to work to put a smile on a friend's face -- and help people living with AIDS in Africa at the same time. Beyond buying Hallmark (PRODUCT) RED, this is great way for the (RED) community to get involved."
What's next? Your funniest pet photo
While the first rendition of the you-powered greeting card competition tied in with Hallmark's (PRODUCT) RED, it doesn't end there. Consumers can start preparing now for the next competition. From Jan. 14 through Feb. 3, 2008, photographers and pet enthusiasts alike will be encouraged to submit their funniest pet photos with a birthday sentiment in the "YourPets" competition. Anyone interested in learning more before entering can visit http://www.Hallmark.com/you.
About Hallmark Cards, Inc.
Kansas City-based Hallmark is known throughout the world for its
greeting cards, related personal expression products, and television's most
honored and enduring dramatic series, the Hallmark Hall of Fame. The
company's Crayola subsidiary provides fun and imaginative ways for children
to colorfully express themselves. The company publishes products in more
than 30 languages and distributes them in more than 100 countries. In 2006,
Hallmark reported consolidated net revenues of $4
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| SOURCE Hallmark Cards, Inc. Copyright©2008 PR Newswire. All rights reserved |