Ricochet Public Relations Opens Washington, D....( Pioneering M...),Health

Pioneering Media Relations Firm Brings Unique Expertise to the Beltway

New York, NY (PRWEB) June 27, 2008 -- Ricochet Public Relations, Inc., a full-service PR firm exclusively serving healthcare, technology and industrial clients, today announced that it has opened a Washington, D.C. office, bringing its unique media relations approach and public policy expertise to the Beltway. Banks Willis, a ten-year legislative and corporate communications veteran who spent six years at General Electric Company after serving as a staffer for former Sen. Strom Thurmond (R-SC) on the Armed Services Committee, will head the new practice.

"Although there are many PR firms in Washington that promote themselves as media relations experts, we noticed an extraordinary gap in the marketplace," said Josh Silverman, CEO of Ricochet. "We're offering our clients a smarter, more effective approach to influencing public policy in Washington via strategic media relations."

Situated strategically at 18th and K, Ricochet's Washington office will help clients achieve the awareness of policy makers and media to convey their message in a favorable light. Ricochet offers the experience and attention clients should expect from a boutique public affairs and media relations firm that offers services including issues management, legislative communications support, crisis communications, coalition building and media results.

Launched in 2000 in New York City, Ricochet has a full-time staff of 35 professionals. In its relatively short existence, Ricochet has made a name for itself by pioneering a new business model in the PR industry, one that has attracted some of America's largest companies. In a first for the global PR industry, new employees at Ricochet are placed in one of three practice areas - Technology, Health Care, or Industry - and are required to become experts
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