Navigation Links
Ricochet Public Relations Opens Washington, D.C. Office
Date:6/27/2008

Pioneering Media Relations Firm Brings Unique Expertise to the Beltway

New York, NY (PRWEB) June 27, 2008 -- Ricochet Public Relations, Inc., a full-service PR firm exclusively serving healthcare, technology and industrial clients, today announced that it has opened a Washington, D.C. office, bringing its unique media relations approach and public policy expertise to the Beltway. Banks Willis, a ten-year legislative and corporate communications veteran who spent six years at General Electric Company after serving as a staffer for former Sen. Strom Thurmond (R-SC) on the Armed Services Committee, will head the new practice.

"Although there are many PR firms in Washington that promote themselves as media relations experts, we noticed an extraordinary gap in the marketplace," said Josh Silverman, CEO of Ricochet. "We're offering our clients a smarter, more effective approach to influencing public policy in Washington via strategic media relations."

Situated strategically at 18th and K, Ricochet's Washington office will help clients achieve the awareness of policy makers and media to convey their message in a favorable light. Ricochet offers the experience and attention clients should expect from a boutique public affairs and media relations firm that offers services including issues management, legislative communications support, crisis communications, coalition building and media results.

Launched in 2000 in New York City, Ricochet has a full-time staff of 35 professionals. In its relatively short existence, Ricochet has made a name for itself by pioneering a new business model in the PR industry, one that has attracted some of America's largest companies. In a first for the global PR industry, new employees at Ricochet are placed in one of three practice areas - Technology, Health Care, or Industry - and are required to become experts in the fields in which they work through the Ricochet Publicist Certification Program™.

Once in the program, new publicists devote between four and six months to studying the trends, innovations, and issues relevant to that particular field. Publicists are tested through graded discussions, exams and papers before becoming certified to work for Ricochet clients. The Washington office adds another dimension to the testing program that will include public policy, public affairs and government training. Additionally, Ricochet publicists are taught a unique approach to media relations that targets journalists not based on relationships or online databases, but rather through reading and studying the reporter's work prior to outreach. It is this level of expertise that separates Ricochet PR from all other firms.

"I joined this agency because they are changing the way PR is being done," said Willis who got her start in public policy as an intern in the South Carolina House of Representatives under now-Senator Lindsey Graham (R-SC). "When it comes to Washington, PR professionals must have an extraordinary depth of knowledge that spans government, business and interest groups while maintaining a deep understanding of D.C.'s unique media market. Our agency's testing program creates publicists that are optimized to successfully serve our clients from both a media and policy perspective."

Contact: Emily Flynn 202-263-2920

About Ricochet Public Relations:
Based in New York City, Ricochet is a mid-size, full-service PR firm which works in three practice areas: Technology, Healthcare and Industry. Among others, current clients include Volcano Therapeutics, Platform Computing, Sigma-Aldrich, Waste Management, CellPoint, Environmental Power Corporation and Ecovation. With a broad reputation for media relations, Ricochet is the only PR firm in the world that requires all new publicists to the company to be experts in the fields in which they work. Publicists in each of Ricochet's three groups study the history, core technologies and ongoing innovations of their respective practice areas for a period of four to six months ─ passing two written examinations each week ─ before being "certified" to represent Ricochet clients working in these areas. For developing this innovative business model, and successfully introducing it to a growing audience of Fortune 500 companies, PR Week named Todd Aydelotte, Ricochet's Founder and President, a finalist for its 2007 PR Professional of the Year Award.

###


'/>"/>
Source: PRWeb
Copyright©2008 Vocus, Inc.
All rights reserved

Related medicine news :

1. Ukraines First Lady Kateryna Yushchenko Receives Inaugural MaxWell International Public Health Award
2. Newly Formed Consortium to Combat Medical Fraud Announces National Agenda to Intensify Fight Against Health Care Fraud Goals: Collaboration Across Industries; Alignment of Resources; Increased Awareness Among Public and Private Stakeholders Including Fede
3. URAC Releases Standards and Measures for Wellness Programs for Public Comment
4. Emile Hirsch Visits the Democratic Republic of Congo With International Aid Agency Oxfam
5. Genomma Lab Prices Initial Public Offering and Begins Trading on Mexican Stock Exchange
6. AMA Adopts New Public Health Policies at Annual Meeting
7. PA Secretary of Public Welfare Urges General Assembly To Support Saving $100 Million Through Smarter Pharmacy Benefit Management
8. Tim Russerts Death Provides Important Opportunity for News Media to Increase Public Awareness of How to Prevent Sudden Cardiac Arrest
9. Which Candidate Has the Perfect Smile, Senator Obama or McCain? TransMedia Group to Publicize Special Election So Florida Voters Can Decide
10. Governor Rendell Signs Bill Restricting Smoking in Most Public Places in Pennsylvania
11. Hunter Tylo of CBS The Bold and The Beautiful Joins Forces With the American Epilepsy Outreach Foundation in Public Awareness Campaign
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... ... DevOps and Agile Software Development, has been awarded a contract by the Center ... Purchase Agreement (BPA) aims to accelerate the enterprise use of Agile methodologies in ...
(Date:10/12/2017)... ... October 12, 2017 , ... CitiDent and San Francisco ... using cutting-edge Oventus O2Vent technology. As many as 18 million Americans are estimated ... in breathing. Oral appliances can offer significant relief to about 75 percent of ...
(Date:10/12/2017)... , ... October 12, 2017 , ... The American College ... to Carol Friedman, PhD, FACMI, during the Opening Session of AMIA’s Annual Symposium in ... , In honor of Morris F. Collen, a pioneer in the field of medical ...
(Date:10/12/2017)... ... 2017 , ... HMP , a leader in healthcare events and education, today ... Digital Award for ‘Best B-to-B Healthcare Website.’ Winners were announced during the Eddie & ... award competition recognizes editorial and design excellence across a range of sectors. This year’s ...
(Date:10/12/2017)... ... October 12, 2017 , ... Health Literacy ... health literacy software tool, and the Cancer Patient Education Network (CPEN), an independent ... today announce a new strategic alliance. , As CPEN’s strategic partner, HLI ...
Breaking Medicine News(10 mins):
(Date:10/4/2017)... , Oct. 4, 2017  South Korean-based healthcare product ... training aide "cprCUBE" on Kickstarter. The device will educate ... cardiac arrests with better efficiency compared to the dated ... real-time feedback on efficacy of the compression for a ... has a goal to raise $5,000. ...
(Date:10/2/2017)... , Oct. 2, 2017  AllianceRx Walgreens Prime, ... formed by Walgreens and pharmacy benefit manager Prime Therapeutics ... new brand, which included the unveiling of new signage ... , as well as at a few other company-owned ... new brand to patients, some of whom will begin ...
(Date:9/27/2017)... , Sept. 27, 2017  Commended for their devotion to ... awards. Ranked as number one in the South Florida Business ... in Inc. 5000 yearly list, the national specialty pharmacy has ... Armando Bardisa will soon be honored by SFBJ as ... Set to receive his award in October, ...
Breaking Medicine Technology: