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Rich Products Corporation Streamlines their Production Process with Seamless Workflow, Media Asset Management and Online Proofing

Branford, CT (PRWEB) November 06, 2013

Marketing professionals at Rich Products Corporation, a leading global supplier to the foodservice, in-store bakery and retail marketplaces – turned to the Moksa/Vproof Bridge for Cumulus to renovate their marketing workflow process. The integrated software solution from Canto, Moksa and Viki Solutions, gives the creative, branding, and global marketing teams a centralized, efficient system to create, schedule, review, mark-up, route, approve and distribute all branded projects to support a $3 billion+ business.
“Moksa/Vproof Bridge for Cumulus turned our digital asset management system into an interactive hub for the review and approval of product packaging concepts,” commented Thomas Olivieri, IT Project Manager at Rich Products Corporation. “Product Packaging and Marketing associates now have real-time access to the status of reviews, markups and approval cycles for global product packaging products.”

“We’re pleased to announce this new offering, the Moksa/Vproof Bridge for Cumulus, that delivers an integrated solution for managing the creative workflow approval process of branded content,” remarked Vincent DiPaola, President of Moksa.

Based on a modular architecture, the solution delivers projects and tasks using popular browsers with extended support for mobile devices. Completed jobs are archived and text indexed allowing customers to search, view, transform and order elements for alternative uses. Project instructions, sign-off, purchase requests, rights management and digital signatures are all introduced as part of the solution.

"With this integrated solution, users around the world can now use Vproof to access and collaborate on creative content stored in Cumulus. All of the collaboration and status metadata is automatically synced, resulting in a single, convenient repository for hosting and revising assets," said Afshin Mirmotahari, CEO of Viki Solutions. He continued, "Together with Canto and Moksa, we look forward to extending this powerful joint offering throughout the brand community."

“We are pleased to see the Moksa/Vproof Bridge for Cumulus address a need common to many large retail brands – to improve the process of creating, distributing and repurposing marketing content and media assets on a grand scale,” remarked Jack McGannon, CEO of Canto.

For more information please visit

About Rich Products Corporation
Rich Products Corporation is the founder of the non-dairy segment of the frozen food industry and a leading supplier and solutions provider to the foodservice, in-store bakery, retail and industrial marketplaces. Rich’s posts annual sales exceeding $3 billion, employs 8,000 people worldwide, and sells a variety of products to 100 countries. For more than “65 Delicious Years” Rich’s has been defined by innovative breakthroughs and an unparalleled commitment to treating its customers, associates and communities the same way: Like Family.

About Moksa
Moksa is the premier technology consulting company focused on multimedia asset and workflow management solutions. Moksa architects and builds custom business solutions for the manufacture of creative content, digital storage and global distribution, for marketing, advertising, film, catalog, and print production. For more information, please visit

About Viki Solutions
Viki Solutions specializes in online proofing and custom workflow for brand and digital asset management, commercial print, packaging and publishing companies. Founded in 2010 by a team of expert developers from the graphic communications industry, Viki empowers thousands of users each day with technology for rich media collaboration, color-accurate proofing and automated approval task routing. Viki Solutions is a privately held corporation, based in Victoria, British Columbia, Canada. For more information, please visit

About Canto and Cumulus
Canto is driven by the idea of delivering digital content more intelligently. This has made the company one of the global leaders in the digital asset management community. By always putting the focus on its users, Canto delivers scalable software and services that match client’s needs. Canto’s Cumulus product line fits directly into clients’ platforms, giving them greater ability to manage and deliver content across the full range of systems and devices — protecting their brands’ assets, and ensuring efficiency. More than one million users from a wide spectrum of market segments have trusted Canto’s expertise since the company’s founding in 1990. Based in San Francisco (USA), Berlin and Linden (Germany), Canto is privately held and serves a worldwide customer base in close cooperation with its worldwide partner network. For more information visit

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