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Ricardo Antonio Chavira Uses Celebrity to Support Breast Cancer Caregivers
Date:9/14/2009

Desperate Housewives' Star Joins The Wellness Community as National Spokesperson for the C.A.R.E. Campaign for Breast Cancer Caregivers

PHILADELPHIA, Sept. 14 /PRNewswire-USNewswire/ -- Ricardo Antonio Chavira, star of ABC's hit TV show Desperate Housewives, found himself in a role he hoped never to play again - breast cancer caregiver. The diagnosis of his two sisters in late 2008 left Chavira shocked and overwhelmed with old memories of the challenges he experienced as a caregiver to his mother.

"I have experienced firsthand the tremendous impact breast cancer has on the women who fight it and the loved ones who support them," said Chavira. "This is a disease that catches you unaware and, without the right resources, leaves you feeling frightened and alone."

Chavira's personal connection as a cancer caregiver has led him to partner with The Wellness Community (TWC) to launch a new, innovative campaign to help educate people about the needs of cancer caregivers and provide much needed support. Made possible by a grant from The Breast Cancer Fund of National Philanthropic Trust, the C.A.R.E. (Cancer Advocate Resources and Education) Campaign for breast cancer caregivers provides free resources, tips and support for those caring for a loved one with breast cancer.

"There is a great need to address the well-being of cancer caregivers," said Kim Thiboldeaux, president and CEO of TWC. "While the cancer community has done a remarkable job identifying and supporting the needs of people with cancer, a significant gap exists in supporting and providing information for caregivers."

The campaign features four core components. A comprehensive educational publication, Frankly Speaking About Cancer: When a Woman You Care About Has Brea
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SOURCE The Wellness Community
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