Navigation Links
Revised PhRMA Marketing Code Calls for More Educational Materials for Health Care Providers and Staff - Anatstat Health Education Can Help
Date:7/13/2008

The newly revised PhRMA Code, which will take effect in January 2009, states that "interactions between company representatives and healthcare professionals should be focused on informing the healthcare professionals about products, providing scientific and educational information, and supporting medical research and education." Anatstat health Education can help.

Flemington, N.J. (PRWEB) July 13, 2008 -- On July 10, 2008, the Pharmaceutical Research and Manufacturers of America (PhRMA) released the most updated PhRMA Code on Interactions with Healthcare Professionals, expanding on the 2002 version.

The newly revised PhRMA Code, which will take effect in January 2009, states that "interactions between company representatives and healthcare professionals should be focused on informing the healthcare professionals about products, providing scientific and educational information, and supporting medical research and education."

The revised Code "prohibits distribution of non-educational items (such as pens, mugs and other "reminder" objects) to healthcare providers and their staff." In addition, it prohibits company sales representatives from providing restaurant meals, but allows them to provide meals in conjunction with educational presentations in the office.

Section 11 of the revised Code states that "it is appropriate for companies…to offer items designed primarily for the education of patients or healthcare professionals…For example, anatomical models [are appropriate …"

Since 1995, Anatstat Health Education Media (Flemington, NJ) has been helping the pharmaceutical industry create educational tools and custom teaching anatomical models for health care providers (HCP) and their patients. Anatstat has expanded their services to include state-of-the-art focus group facility that ensures that these tools communicate value, education, disease state awareness and assist patients make fully informed decisions about the management of their health.

Marc Sirockman, Anatstat's General Manager, commented that "Anatstat is a unique provider of tangible, tactile teaching tools that build brand equity at the point of care. For the last 13 years, we have specialized in creating compelling patient education tools that leverage health education media principles, incorporate adult learning strategies and simplify complex health topics with visually engaging medical illustrations. We have created and delivered over 900 custom health education tools that have been award winners. We pride ourselves in providing creative and innovative solutions that solve brand challenges. With a focus on quick turn around formats, Anatstat's patient education tools are research based, support sales representatives, the physician/nurse/patient and deliver pharmaceutical brand strategies - and are an excellent method for complying with the new PhRMA guidelines."

For more information about how Anatstat Health Education Media can help solve the newest challenges faced by the pharmaceutical industry,
contact Anatstat USA by calling (908) 782-4921 or by email: NewPhRMAguidelines @ anatstat.com.

###


'/>"/>
Source: PRWeb
Copyright©2008 Vocus, Inc.
All rights reserved

Related medicine news :

1. Eisai Renews Its Commitment to Responsible Healthcare Community Interactions in Accordance with the Revised PhRMA Marketing Code
2. Johnson & Johnson Announces Commitment To Adopt Revised PhRMA Marketing Code for Responsible Interactions With Healthcare Professionals
3. PhRMA Revised Marketing Code Reinforces Commitment to Responsible Interactions With Healthcare Professionals
4. US Pharmacopeia announces revised heparin monographs and reference standards
5. Ciphers revised NDA for CIP-TRAMADOL ER accepted for review by FDA
6. Revised: Morris Animal Foundation Searches for Americas Best Vet With Thank Your Vet for a Healthy Pet(SM) Contest
7. Revised AVMA Policy on Castrating and Dehorning Cattle Provides Additional Guidance for Managing Pain
8. QED International Associates Announces Changes to the HealthShares(TM) Cardio Devices Index (As Revised)
9. USP announces revised glycerin monograph
10. Mayo Researchers Say ECG Standards Should Be Revised for Elderly
11. Mayo researchers say ECG standards should be revised for elderly
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... ... ... blind and certified personal trainer is helping to develop a weight loss fitness plan that ... the two major problems leading the fitness industry today:, , All ... They don’t eliminate all the reasons people quit their exercise program , ...
(Date:6/25/2016)... ... , ... Austin residents seeking Mohs surgery services, can now turn to Dr. ... Russell Peckham for medical and surgical dermatology. , Dr. Dorsey brings specialization to include ... in Mohs Micrographic Surgery completed by Dr. Dorsey was under the direction of Glenn ...
(Date:6/25/2016)... (PRWEB) , ... June 25, 2016 , ... First ... United States, named Dr. Sesan Ogunleye, as the Medical Director of its new Mesquite-Samuell ... facility Medical Director of our new Mesquite location,” said Dr. James M. Muzzarelli, Executive ...
(Date:6/25/2016)... ... June 25, 2016 , ... On Friday, June 10, ... Bronze Wellness at Work award to iHire in recognition of their exemplary accomplishments in ... the 7th annual Maryland Workplace Health & Wellness Symposium at the BWI Marriott in ...
(Date:6/24/2016)... ... June 24, 2016 , ... Those who have experienced ... feelings, many turn to unhealthy avenues, such as drug or alcohol abuse, as a ... has released tools for healthy coping following a traumatic event. , Trauma sufferers tend ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... 2016 Dublin ... addition of the " Global Markets for Spectroscopy ... This report focuses on the ... review, including its applications in various applications. The report ... includes three main industries: pharmaceutical and biotechnology, food and ...
(Date:6/24/2016)... Research and Markets has announced the addition of ... report to their offering. ... The World Market for Companion Diagnostics covers the world market ... the report includes the following: , World ... Region (N. America, EU, ROW), 2015-2020 , World IVD ...
(Date:6/23/2016)... HOUSTON , June 23, 2016  MedSource ... platform as its e-clinical software solution of choice.  ... the best possible value to their clients by ... nowEDC.  The preferred relationship establishes nowEDC as the ... pricing for MedSource,s full-service clients.  "nowEDC has long ...
Breaking Medicine Technology: