Navigation Links
ReviMedia Commercially Launches Lead Exchange Platform LXP

New York, NY (PRWEB) March 19, 2013

ReviMedia, Inc., a leading global performance-based marketing company, today announced the commercial launch of its proprietary Lead eXchange Platform, LXP, offering publishers and lead buyers a set of advanced tools designed to optimize and automate the lead generation process.

LXP was developed in response to a general trend in the online lead generation industry to shift away from quantity and more towards quality. This trend also introduced a new tendency towards more transparency in the market. Lead buyers who are looking for higher quality are now more interested in the sources of leads, while publishers want to gain insight into the performance of their traffic.

ReviMedia’s lead exchange platform, LXP, was developed on the premise of decreasing inefficiency in the market by consolidating technical efforts to increase lead quality and to offer a complete outsourceable backend. Thanks to sophisticated in-house developed algorithms, leads are scored and verified in real-time. LXP’s internal lead scoring tool, QIQ, rates leads based on over 30 variables. The platform has also integrated external lead verification systems, which allow automatic address and telephone look up, therefore verifying lead data and decreasing fraud. Moreover, since LXP offers a complete backend with buyers in multiple verticals, publishers can easily move into new verticals without any technical hassle. The platform provides sophisticated API's, white label options and JS widgets, as well as intelligent ping trees to maximize lead values and tier systems.

“We are proud to launch our platform, LXP, and think it has great potential to revolutionize the lead generation industry”, said CEO of ReviMedia Frans Van Hulle. “We observed great inefficiency in the market because many companies in the online lead insurance industry are constantly ‘reinventing the wheel’, i.e. doing the same thing over and over again: connecting buyers, building ping trees, mapping, and integrating external lead verification companies. We would like to offer both publishers and lead buyers a complete transparent platform that consolidates technical efforts and offers an option to outsource the back end of lead generation.”

LXP was developed in-house for over two years and has been tested and used internally within this period. At this point the platform is already handling over 10,000 leads per day. After a successful beta-period, the platform is now being launched commercially with a web-interface, allowing publishers and lead buyers to gain access to LXP.

About ReviMedia
ReviMedia is a global leader in performance-based marketing, offering the latest technology in targeted lead generation to publishers and advertisers. ReviMedia’s proprietary Lead Exchange Platform, LXP, offers a suite of innovative tools to optimize and automate the online lead generation process. ReviMedia operates in a wide range of verticals within the insurance and automotive industries and owns exclusive branded domains including, and With ReviMedia’s proprietary brands and campaigns, the firm aims to convert online visitors into high-quality sales prospects, resulting in sales for lead buying customers. ReviMedia has offices in New York City, Panama City and Amsterdam.

For more information, please visit
Frans Van Hulle, CEO
Email: frans(at)revimedia(dot)com

Read the full story at

Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. PCL Alverno Laboratories Launches Blood Test to Aid in the Early Detection of Lung Cancer
2. Guerrilla Splash Launches Corporate Identity Kit Deal
3. Flight Bikes USA Launches with Two High-Powered Aluminum Electric Bikes
4. BU School of Medicine launches safe opioid prescribing education program for health care providers
5. Altman Fitness Launches the Metabolic Typing - Customized Nutrition Plan
6. Launches Discount for Cheap Wedding Dresses in 2013
7. Rims Fitment Provider, SizeItUp Launches Fitment Data for the 2012 Ford Mustang.
8. Online Shop Software Provider, Shopping Cart Elite, Launches ROI App
9. Educator and Introducing Broker FuturesANIMAL Officially Launches
10. Astro Clairvoyant Norah Guide for Premium Astrology Launches Blog Course on Palmistry
11. New York State Athletic Trainers’ Association Launches New Website: Becoming a Prominent Public Resource and Celebrating National Athletic Training Month
Post Your Comments:
(Date:6/27/2016)... ... 2016 , ... The OSHA Training Center at Chabot-Las ... headquartered in Northern California, has issued an important reminder to employers to prevent ... Employers with workers exposed to high temperatures should establish a complete heat illness ...
(Date:6/27/2016)... Viejo, California (PRWEB) , ... June 27, 2016 , ... ... are fully customizable inside of Final Cut Pro X," said Christina Austin - CEO ... another unique style. Final Cut Pro X users can now reveal the ...
(Date:6/27/2016)... ... ... TherapySites, the leading website and online marketing ... Association. This new relationship allows TherapySites to continue to extend their online ... and promotional offers. , "TCA is extremely excited about this new partnership, as ...
(Date:6/27/2016)... ... June 27, 2016 , ... ... patient payment industry today announced its strategic partnership with Connance, a healthcare ... , The two companies’ proven, proprietary technology combine to provide health systems, ...
(Date:6/27/2016)... ... June 27, 2016 , ... A revolution ... the emergency ambulance transport experience for the millions of people who require these ... disrupted the taxi industry through the use of technology. Now, SmartEMS has put ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... -- One of Australia,s successful biotechnology scientists, ... new biotechnology company, Noxopharm Limited [ABN 50 608 966 123] ("Noxopharm"). ... list on the ASX. Noxopharm is a clinic-ready company ... Phase 1 clinical study later this year. ... biggest problems facing cancer patients - the ability of cancers to ...
(Date:6/26/2016)... -- Jazz Pharmaceuticals plc (Nasdaq: JAZZ ) ... Improvements Act of 1976, as amended ("HSR"), with respect ... Nasdaq: CPXX ) expired effective June 24, ... As previously announced on May 31, 2016, Jazz Pharmaceuticals ... which Jazz Pharmaceuticals has commenced a tender offer for ...
(Date:6/26/2016)...  VMS Rehab Systems, Inc. ( ) reported ... required to build a strong and stable market for ... on the OTC Markets-pink current trading platform. ... are seeing an anomaly in market trading activities that ... the Company, but shareholders and market players as well. ...
Breaking Medicine Technology: