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Reverend Clyde M. Allison: Founder of 'Trick-or-Treat for UNICEF'
Date:4/29/2009

NEW YORK, April 29 /PRNewswire-USNewswire/ -- Rarely are we given an opportunity to pay tribute to an individual who has had as profound an impact on UNICEF's work as Reverend Clyde Allison of Lowell, Indiana.

In 1950, the pain of World War II was still fresh in the minds of Americans as the world struggled to heal and rebuild. At that time, Reverend Allison was responsible for creating the Sunday School curriculum for the Presbyterian Church. When his children expressed concern for the children suffering from hunger, cold, and sickness in the wake of the war, Reverend Allison initiated a way for them to take action.

On Halloween night, the three Allison children got dressed in costumes to trick-or-treat but, instead of asking for candy for themselves, they asked for donations to UNICEF. The kids used empty milk cartons to collect the change and raised $17.00 their first year. Reverend Allison also saw to it that all of the Presbyterian churches participated in this program as part of Sunday school curriculum.

In the nearly 59 years since that Halloween experiment, the program has raised more than $148 million to save children's lives. Milk cartons gave way to the iconic orange collection boxes, which became ubiquitous in schools across the country. In the minds and hearts of Americans, the UNICEF brand is inextricably linked with "Trick-or-Treat." For many Americans, it was their first philanthropic experience, and it simply made them feel good to be able to take action to help children in need.

In 1967, President Lyndon B. Johnson declared October "National UNICEF Month" in recognition of the unique mission of the "Trick-or-Treat for UNICEF" program and the sense of caring it instilled in children. Through the years, many famous faces have championed "Trick-or-Treat," from first ladies to A-list celebrities, rock stars and cartoon characters. Teachers, children, and volunteers
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SOURCE U.S. Fund for UNICEF
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