Navigation Links
Retrofit Weight Loss Unveils New Advertising Campaign Starring FAT
Date:12/30/2013

Chicago, IL (PRWEB) December 30, 2013

Retrofit, the expert-led, data-driven weight loss company, announces the launch of its new “Fat Loves Winter” campaign for 2014. Working with Chicago-based Capitalist Agency, the award-winning weight loss company is introducing its first character: FAT. Using both print and digital channels, the campaign focuses on Retrofit’s innovative approach to weight loss, which is already helping busy professionals permanently remove excess fat from their lives.

"FAT is the devil on your shoulder, telling you to have one more cookie or one more serving at the buffet,” said Jeff Hyman, CEO of Retrofit. “We created FAT to bring fat to life in an accessible and memorable way. FAT starts the conversation and is a focal point for action. He embodies what is literally weighing us down collectively in a character we love to hate."

Located near the corner of Ontario and LaSalle in Chicago’s River North neighborhood, the “Fat Loves Winter” billboard is highly visible. The placement is ideal for Retrofit, as it stands in a heavily congested area during rush-hour traffic. In addition, the billboard overlooks notable quick-serve restaurants. The billboard prominently features the FAT character as well as a link to the landing page fatloveswinter.com.

Visitors to the site receive in-depth information on the perils of storing excess body fat and the best ways to eliminate it.

“Fighting fat can seem like a Herculean task for many, especially busy professionals,” says Hyman. “Retrofit has a proven method to fight it, and the FAT character puts a face on the insidious nature of America’s #1 health epidemic: obesity.”

The campaign comes just in time for the New Year. According to recent studies, weight loss is the most common New Year’s resolution. Yet, only 8% of people actually keep their resolutions. Retrofit clients are positioned to radically change the success rates of such goals this year, as the company has proven results.

Retrofit’s technology-based approach to weight loss disrupts traditional models for reducing body fat. Today, more than 90% of Retrofit clients are losing weight. In fact, Retrofit clients who completed a 12-month weight loss program lost an average of 19.1 pounds, or 8.3% of their starting body weight.

"Our goal is simple: motivate people to get healthy and strong,” said Hyman. “Everyday, Retrofit clients step on the scale to see how their fat mass and lean mass has changed. Fighting FAT, this troublesome little monster, provides a fun focal point for getting stronger and freeing our bodies from the burden of excess fat. Everyone can relate to the challenges that fat presents, especially during this critical time of year for setting weight loss goals.”

Follow FAT at http://www.twitter.com/fatspeaks or Facebook: http://www.facebook.com/fatspeaks.

About Retrofit

Retrofit, the expert-led, data-driven weight loss program for busy professionals, is designed to deliver lasting results. Its innovative program for both individuals and corporations includes wireless monitoring of a client’s weight, activity and sleep, as well as access to wellness coaches consisting of registered dietitians, exercise physiologists, and behavior coaches. Retrofit has raised $15.7 million in venture financing led by Draper Fisher Jurvetson (DFJ) and Cambia Health Solutions. Retrofit can be found on the Web at RetrofitMe.com and by calling 855-4-RETROFIT. Follow the company on Facebook and Twitter at @retrofitme.

Read the full story at http://www.prweb.com/releases/RetrofitFatLovesWinter/2013/prweb11452042.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Men’s Health Features Retrofit Weight Loss: How to “Melt Your Gut for Good”
2. Retrofit Advisor Makes Private Lessons for Weight Loss Affordable: Leader in Data-Driven Weight Loss Introduces Groundbreaking Product
3. Weight & Activity Monitoring Prove That Data is Key to Weight Loss for Retrofit Clients: Participation and Real-time Tracking Increases Corporate Weight Loss
4. Retrofit Weight Loss Competes to Be Voted Best Weight Loss Company
5. Fire It Up! Master Calories at the Grill with Retrofit Weight Loss
6. Fat Burning Furnace Review: Successful And Easy Weight Loss Method – HealthReviewCenter
7. oBand Centers Offering Costless Weight Loss Seminars To Give An Insight Into LAP-BAND Surgery
8. (Saitama, Japan MXI Corp Cocoa "Weight Loss" Update): Xophoria "Ripped and Rich" MLM Body Wash Program Gains Popularity in Wakayama and Chigasaki
9. Yoga For Weight Loss
10. Can “Shapeshifter Yoga” Help People Lose Fat Fast? – hynguyenblog.com
11. Forbes Living TV Offers a Top Weight Loss Programs Series
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/27/2017)... CA (PRWEB) , ... March 27, 2017 , ... According ... with prostate cancer, including all stages, is more than 95%. Once the cancer spreads ... to less than 30%. To find out how to avoid this latter group, tune ...
(Date:3/27/2017)... Switzerland (PRWEB) , ... March 27, 2017 , ... ... food industry. Conventional sodium testing methods are complicated and require expert user knowledge. ... a new analytical method dedicated to the simplified, yet highly accurate, determination of ...
(Date:3/27/2017)... ... March 27, 2017 , ... ?Grow ... to resolve the pending litigation between itself and 1800 Vending DBA Healthy You ... , “I am thrilled to announce that we have now reached a settlement ...
(Date:3/27/2017)... ... March 27, 2017 , ... ... with opioids alone responsible for over 33,000 of the 52,404 drug-related deaths in ... Bill (AB) 1512, which proposes a tax on prescription opioids to fund drug ...
(Date:3/27/2017)... ... March 27, 2017 , ... Harris Communications, Inc., a leading ... bringing its latest products to the Deaf Seniors of America Conference, April 4-7 at ... to meet with knowledgeable ASL friendly staff from Harris Communications and to try out ...
Breaking Medicine News(10 mins):
(Date:3/27/2017)... March 27, 2017   Genprex, Inc. , a privately held, ... Pham , MD, the Company,s Chief Operating Officer, is scheduled to ... Sachs 5th Annual Cancer BioPartnering & Investment Forum: Tuesday, ... York, NY ... BioCentury 24th Annual Future Leaders in Biotech Industry – ...
(Date:3/27/2017)... , March 27, 2017 Invivotek, LLC, ... leading in vivo pharmacology contract research organization ... adjacent to its newly expanded preclinical research facility in ... farm provides a cleaner, renewable energy source to reduce ... environment. Completion of the Genesis Solar Farm follows Invivotek,s ...
(Date:3/24/2017)... PUNE, India , March 24, 2017 Abdominal ... to reach $2,614 million by 2022, Globally, registering a CAGR of 5.1% from 2016 ... revenue, and is projected to dominate the market during the study period. ... ... Logo ...
Breaking Medicine Technology: