Navigation Links
Retrofit Weight Loss Unveils New Advertising Campaign Starring FAT
Date:12/30/2013

Chicago, IL (PRWEB) December 30, 2013

Retrofit, the expert-led, data-driven weight loss company, announces the launch of its new “Fat Loves Winter” campaign for 2014. Working with Chicago-based Capitalist Agency, the award-winning weight loss company is introducing its first character: FAT. Using both print and digital channels, the campaign focuses on Retrofit’s innovative approach to weight loss, which is already helping busy professionals permanently remove excess fat from their lives.

"FAT is the devil on your shoulder, telling you to have one more cookie or one more serving at the buffet,” said Jeff Hyman, CEO of Retrofit. “We created FAT to bring fat to life in an accessible and memorable way. FAT starts the conversation and is a focal point for action. He embodies what is literally weighing us down collectively in a character we love to hate."

Located near the corner of Ontario and LaSalle in Chicago’s River North neighborhood, the “Fat Loves Winter” billboard is highly visible. The placement is ideal for Retrofit, as it stands in a heavily congested area during rush-hour traffic. In addition, the billboard overlooks notable quick-serve restaurants. The billboard prominently features the FAT character as well as a link to the landing page fatloveswinter.com.

Visitors to the site receive in-depth information on the perils of storing excess body fat and the best ways to eliminate it.

“Fighting fat can seem like a Herculean task for many, especially busy professionals,” says Hyman. “Retrofit has a proven method to fight it, and the FAT character puts a face on the insidious nature of America’s #1 health epidemic: obesity.”

The campaign comes just in time for the New Year. According to recent studies, weight loss is the most common New Year’s resolution. Yet, only 8% of people actually keep their resolutions. Retrofit clients are positioned to radically change the success rates of such goals this year, as the company has proven results.

Retrofit’s technology-based approach to weight loss disrupts traditional models for reducing body fat. Today, more than 90% of Retrofit clients are losing weight. In fact, Retrofit clients who completed a 12-month weight loss program lost an average of 19.1 pounds, or 8.3% of their starting body weight.

"Our goal is simple: motivate people to get healthy and strong,” said Hyman. “Everyday, Retrofit clients step on the scale to see how their fat mass and lean mass has changed. Fighting FAT, this troublesome little monster, provides a fun focal point for getting stronger and freeing our bodies from the burden of excess fat. Everyone can relate to the challenges that fat presents, especially during this critical time of year for setting weight loss goals.”

Follow FAT at http://www.twitter.com/fatspeaks or Facebook: http://www.facebook.com/fatspeaks.

About Retrofit

Retrofit, the expert-led, data-driven weight loss program for busy professionals, is designed to deliver lasting results. Its innovative program for both individuals and corporations includes wireless monitoring of a client’s weight, activity and sleep, as well as access to wellness coaches consisting of registered dietitians, exercise physiologists, and behavior coaches. Retrofit has raised $15.7 million in venture financing led by Draper Fisher Jurvetson (DFJ) and Cambia Health Solutions. Retrofit can be found on the Web at RetrofitMe.com and by calling 855-4-RETROFIT. Follow the company on Facebook and Twitter at @retrofitme.

Read the full story at http://www.prweb.com/releases/RetrofitFatLovesWinter/2013/prweb11452042.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Men’s Health Features Retrofit Weight Loss: How to “Melt Your Gut for Good”
2. Retrofit Advisor Makes Private Lessons for Weight Loss Affordable: Leader in Data-Driven Weight Loss Introduces Groundbreaking Product
3. Weight & Activity Monitoring Prove That Data is Key to Weight Loss for Retrofit Clients: Participation and Real-time Tracking Increases Corporate Weight Loss
4. Retrofit Weight Loss Competes to Be Voted Best Weight Loss Company
5. Fire It Up! Master Calories at the Grill with Retrofit Weight Loss
6. Fat Burning Furnace Review: Successful And Easy Weight Loss Method – HealthReviewCenter
7. oBand Centers Offering Costless Weight Loss Seminars To Give An Insight Into LAP-BAND Surgery
8. (Saitama, Japan MXI Corp Cocoa "Weight Loss" Update): Xophoria "Ripped and Rich" MLM Body Wash Program Gains Popularity in Wakayama and Chigasaki
9. Yoga For Weight Loss
10. Can “Shapeshifter Yoga” Help People Lose Fat Fast? – hynguyenblog.com
11. Forbes Living TV Offers a Top Weight Loss Programs Series
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... (PRWEB) , ... June 25, 2016 , ... On Friday, ... presented a Bronze Wellness at Work award to iHire in recognition of their exemplary ... part of the 7th annual Maryland Workplace Health & Wellness Symposium at the BWI ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... June 19, ... the dangers associated with chronic pain and the benefits of holistic treatments, Serenity ... who are suffering with Sickle Cell Disease. , Sickle Cell Disease (SCD) is a ...
(Date:6/24/2016)... ... 24, 2016 , ... Dr. Amanda Cheng, an orthodontist ... has extensive experience with all areas of orthodontics, including robotic Suresmile technology, ... , Micro-osteoperforation is a revolutionary adjunct to orthodontic treatment. It can be used ...
(Date:6/24/2016)... ... June 24, 2016 , ... EB Medicine presented ... in Emergency Medicine conference in Ponte Vedra Beach, FL. The awards honor the ... Emergency Medicine Practice and Pediatric Emergency Medicine Practice. , “With this award, ...
(Date:6/24/2016)... ... 24, 2016 , ... National recruitment firm Slone Partners is pleased ... and genomics experience, as Vice President of North American Capital Sales at HTG ... leading the sales team in the commercialization of the HTG EdgeSeq system and associated ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)...   Bay Area Lyme Foundation , collaborating ... for Tick Borne Illness , Harvard Medical School ... Medicine, University of California, Berkeley, and the Veterans ... finalists of Lyme Innovation , the first ... scientists, clinicians, researchers, entrepreneurs, and investors from several ...
(Date:6/24/2016)... , June 24, 2016 ... of the "Structural Electronics 2015-2025: Applications, Technologies, ... In-Mold Electronics, Smart Skin, ... Photovoltaics Structural electronics involves electronic ... load-bearing, protective structures, replacing dumb structures such as ...
(Date:6/24/2016)... Dehaier Medical Systems Ltd. (NASDAQ: ... and sells medical devices and wearable sleep respiratory products ... cooperation agreement with Hongyuan Supply Chain Management Co., Ltd. ... 20, 2016, to develop Dehaier,s new Internet medical technology ... will leverage Hongyuan Supply Chain,s sales platform to reach ...
Breaking Medicine Technology: