Navigation Links
Retrofit Weight Loss Unveils New Advertising Campaign Starring FAT
Date:12/30/2013

Chicago, IL (PRWEB) December 30, 2013

Retrofit, the expert-led, data-driven weight loss company, announces the launch of its new “Fat Loves Winter” campaign for 2014. Working with Chicago-based Capitalist Agency, the award-winning weight loss company is introducing its first character: FAT. Using both print and digital channels, the campaign focuses on Retrofit’s innovative approach to weight loss, which is already helping busy professionals permanently remove excess fat from their lives.

"FAT is the devil on your shoulder, telling you to have one more cookie or one more serving at the buffet,” said Jeff Hyman, CEO of Retrofit. “We created FAT to bring fat to life in an accessible and memorable way. FAT starts the conversation and is a focal point for action. He embodies what is literally weighing us down collectively in a character we love to hate."

Located near the corner of Ontario and LaSalle in Chicago’s River North neighborhood, the “Fat Loves Winter” billboard is highly visible. The placement is ideal for Retrofit, as it stands in a heavily congested area during rush-hour traffic. In addition, the billboard overlooks notable quick-serve restaurants. The billboard prominently features the FAT character as well as a link to the landing page fatloveswinter.com.

Visitors to the site receive in-depth information on the perils of storing excess body fat and the best ways to eliminate it.

“Fighting fat can seem like a Herculean task for many, especially busy professionals,” says Hyman. “Retrofit has a proven method to fight it, and the FAT character puts a face on the insidious nature of America’s #1 health epidemic: obesity.”

The campaign comes just in time for the New Year. According to recent studies, weight loss is the most common New Year’s resolution. Yet, only 8% of people actually keep
'/>"/>

Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Page: 1 2 3

Related medicine news :

1. Men’s Health Features Retrofit Weight Loss: How to “Melt Your Gut for Good”
2. Retrofit Advisor Makes Private Lessons for Weight Loss Affordable: Leader in Data-Driven Weight Loss Introduces Groundbreaking Product
3. Weight & Activity Monitoring Prove That Data is Key to Weight Loss for Retrofit Clients: Participation and Real-time Tracking Increases Corporate Weight Loss
4. Retrofit Weight Loss Competes to Be Voted Best Weight Loss Company
5. Fire It Up! Master Calories at the Grill with Retrofit Weight Loss
6. Fat Burning Furnace Review: Successful And Easy Weight Loss Method – HealthReviewCenter
7. oBand Centers Offering Costless Weight Loss Seminars To Give An Insight Into LAP-BAND Surgery
8. (Saitama, Japan MXI Corp Cocoa "Weight Loss" Update): Xophoria "Ripped and Rich" MLM Body Wash Program Gains Popularity in Wakayama and Chigasaki
9. Yoga For Weight Loss
10. Can “Shapeshifter Yoga” Help People Lose Fat Fast? – hynguyenblog.com
11. Forbes Living TV Offers a Top Weight Loss Programs Series
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/23/2014)... Ill. - In a country as wealthy as the United ... 12 seniors do not have access to adequate food due ... food insecure. , Recent research at the University of ... Survey (NHANES) revealed that the seniors who are dealing with ... , "In 2011, 8.35 percent of Americans over age 60 ...
(Date:4/23/2014)... Parents and physicians concerned about an increase in adolescents, ... breathe a sigh of relief. According to a new ... worth of data from states with and without medical ... increased use among adolescents. The study is published online ... Adolescent Health . , "Any time a state ...
(Date:4/23/2014)... Ritalin, may prevent the depletion of self-control, according to ... of the Association for Psychological Science. , Self-control can ... to focus attention on a boring textbook are hard ... for this difficulty: Exerting self-control for a long period ... on subsequent tasks. , "It is as if self-control ...
(Date:4/22/2014)... is a popular high school sport in the United ... study by researchers in the Center for Injury Research ... to compare and describe the occurrence and distribution patterns ... high school athletic training setting among adolescents and teens. ... of Athletic Training , examined data relating to adolescents ...
(Date:4/22/2014)... last few decades researchers have characterized a set of ... behavior in all types of species, from flies to ... but researchers surmise there are more. A team from ... Pennsylvania wondered if big-data approaches could find them. ... John Hogenesch, PhD, professor of Pharmacology and first author ...
Breaking Medicine News(10 mins):Health News:More Americans in their golden years are going hungry 2Health News:RI Hospital physician: Legalizing medical marijuana doesn't increase use among adolescents 2Health News:ADHD drug may help preserve our self-control resources 2Health News:New study finds 2.5 million basketball injuries to high school athletes in 6 seasons 2Health News:New study finds 2.5 million basketball injuries to high school athletes in 6 seasons 3Health News:Bioinformatics profiling identifies a new mammalian clock gene 2
... , , , ... ), a medical device company that develops, manufactures and markets innovative proprietary ... fiscal quarter ended June 30, 2009. , , "Our ... the fiscal year of growing U.S. Macroplastique sales and accumulating the clinical ...
... 3 Cephalon, Inc. (Nasdaq: CEPH ) today ... published data from a pivotal phase 3 study demonstrating that ... to chlorambucil in patients with chronic lymphocytic leukemia (CLL). ... 2008 U.S. Food and Drug Administration (FDA) approval of TREANDA ...
... TV raises risk more than other low-level activities, such as ... -- Young children who spend too much time in front ... at increased risk for high blood pressure, a new study ... sedentary behavior and blood pressure in 111 boys and girls, ...
... , , , ... supports those in transition from group coverage to individual coverage , ... Blue Cross and Blue Shield Association (BCBSA) today announced the launch ... a wide range of healthcare options to find coverage that best fits ...
... , , MANHATTAN, Kan., Aug. 3 ... a K-State researcher are making headway in the effort to control ... is a Regents Distinguished Professor at K-State,s College of Veterinary Medicine ... K-State and with outside collaborators is revealing the characteristics of the ...
... ST. LOUIS, Aug. 3 , , ... recently completed its yearly survey of in-house physician recruiters on the ... that the physician shortage, coupled with the aging population, has taken ... openings. Survey results were compiled between May 1 and May ...
Cached Medicine News:Health News:Uroplasty Reports First Fiscal Quarter Results 2Health News:Uroplasty Reports First Fiscal Quarter Results 3Health News:Uroplasty Reports First Fiscal Quarter Results 4Health News:Uroplasty Reports First Fiscal Quarter Results 5Health News:Uroplasty Reports First Fiscal Quarter Results 6Health News:Uroplasty Reports First Fiscal Quarter Results 7Health News:Uroplasty Reports First Fiscal Quarter Results 8Health News:Uroplasty Reports First Fiscal Quarter Results 9Health News:Uroplasty Reports First Fiscal Quarter Results 10Health News:Uroplasty Reports First Fiscal Quarter Results 11Health News:Uroplasty Reports First Fiscal Quarter Results 12Health News:Uroplasty Reports First Fiscal Quarter Results 13Health News:Journal of Clinical Oncology Publishes TREANDA Study Demonstrating Significant Improvement in Overall Response and Progression-Free Survival in Chronic Lymphocytic Leukemia 2Health News:Journal of Clinical Oncology Publishes TREANDA Study Demonstrating Significant Improvement in Overall Response and Progression-Free Survival in Chronic Lymphocytic Leukemia 3Health News:Journal of Clinical Oncology Publishes TREANDA Study Demonstrating Significant Improvement in Overall Response and Progression-Free Survival in Chronic Lymphocytic Leukemia 4Health News:Journal of Clinical Oncology Publishes TREANDA Study Demonstrating Significant Improvement in Overall Response and Progression-Free Survival in Chronic Lymphocytic Leukemia 5Health News:Young Kids' Screen Time May Raise Blood Pressure 2Health News:Blue Cross and Blue Shield Association Introduces Interactive Navigation Solution That Helps Individuals and Families Find Healthcare Coverage Options 2Health News:K-State Researcher, Collaborators Study Virulence of Pandemic H1N1 Virus; Work at K-State Would Protect Pig Industry If the Virus Jumps to Swine Populations 2Health News:PracticeMatch Releases Results of Recent 'State of the Industry' Survey of Physician Recruiters 2
(Date:1/14/2014)... 14, 2014 InformEx, North America,s ... chemistry, will hold the 30 th edition of its ... Convention Center from January 21-24. (Logo: http://photos.prnewswire.com/prnh/20131028/NY05330LOGO-a ... pharmaceutical, fine chemical and specialty chemical companies will take part ...
(Date:1/14/2014)... Va. , Jan. 14, 2014 Animal Emergency Critical Care, ... Leesburg, Virginia is the first in ... oxygen chamber. Dr. Susan M. Barnes , ... Dr. Barnes and husband, Dr. Cole Taylor , are avid ...
(Date:1/14/2014)... PORT WASHINGTON, New York , January 14, ... the leading provider of Closed System Transfer Devices (CSTD) for hazardous drugs, ... sales growth for the fourth straight year.   ... of exposure for pharmacy technicians, pharmacists, nurses and ...
Breaking Medicine Technology:Media Advisory: InformEx 2014 Events & Speaker Lineup for 30th Edition Conference in Miami Beach 2Hyperbaric Veterinary Medicine (hvm) Announces Animal Emergency Critical Care Installs A Small Animal Hyperbaric Chamber 2Equashield's Sales Grow by 60% in 2013 2
... iFacts™ is the handheld ... Facts, a drug interaction ... brand and generic drugs. ... to refer to accurate ...
... Completely revised and updated for ... up-to-date guide to all aspects of ... comprehensive, easy to use catalog of ... off label commonly used in cancer ...
Nursing2006 Drug Handbook Entries include Alerts, dosage adjustments for specific populations, I.V. administration, off-label indications, adverse reactions, and more....
... A to Z Drug Facts produced ... information on thousands of medications. It ... side effect, drug interactions, patient information ... drug reference for physicians, students, residents, ...
Medicine Products: