Navigation Links Offers Retirees a Smarter Way to Explore Living Options

An innovative new web portal uses a simple, personalized approach for retirees and their families to select their perfect retirement community based on community culture, personality, amenities and personal preferences.

Princeton, NJ (PRWEB) April 28, 2010 -- Older adults have found that choosing the best retirement living option can be a complicated, confusing chore. In fact, retirees and their families must choose from among more than 20,000 U.S. retirement communities — each with a distinct culture, personality and set of amenities.

Now, an innovative web portal,, offers a solution — a simpler, more personalized approach to that decision — and an entirely new way for retirees to match their preferences with retirement communities that offer the best individual fit.

While some existing websites offer retirement living information, they force people to wade through a database using a dry set of criteria — a process that feels like work and fails to factor in an individual’s personality or preferred lifestyle., launched in mid-April, takes a different approach — one that values the individual. It offers visitors an engaging quiz — fun, fast and free — that captures a retiree’s interests and preferences in a wide range of areas, all before offering recommendations.

This approach ushers visitors through a process of discovery that helps them understand their priorities. It also results in a detailed list of the most suitable retirement communities for each individual user.
Here’s how works – and the features that make it so different:

  • The Quiz - This process — fun, witty and whimsical — helps retirees bring into focus their opinions and attitudes on the issues critical to the retirement living decision: home ownership, activities and amenities, care and support, social opportunities, and more.
  • Better results - Visitors who complete the quiz instantly receive a list of communities — with links to detailed information – that best match their answers. Even better, the site’s MatchMeter feature indicates how closely each option mirrors an individual’s preferences.
  • A wealth of resources - Creating a simple, no-cost login enables visitors to save their quiz and results. Visitors also benefit from the site’s library of informative articles, an interactive blog and other features.
  • Comprehensive scope - The site draws from a database of more than 20,000 retirement living options in all 50 states, offering specific details on individual communities offering active adult living, independent living, assisted living, nursing care, memory care and more. Canadian communities will be added by summer. was created by CEO Kristin Kutac Ward and a team of professionals who incorporated decades of experience in the retirement living industry into the development of the site. Ward and her team crafted the web portal after hearing firsthand the frustrations expressed by the retirees and their families. is the result of years spent on site at retirement communities, speaking with hundreds of older adults,” Ward said. “Time and again, retirees told us their biggest obstacle was not finding information on communities, but finding a framework for making the best decision. was designed specifically to solve that problem – and to make the process fun.”    

The site also offers benefits to retirement communities. Any community may supplement its complimentary listing with photos, descriptions and other information.

For more information — or to take the quiz — visit

About is a comprehensive and (dare we say?) fun way to search for the right retirement community. The web portal, developed by a team of retirement living professionals, offers visitors an easy way find the best possible match for visitors, using a proprietary quiz that, for the first time, matches an individual’s personality and interests with more than 20,000 communities across the U.S.


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Source: PRWeb
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