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Retirement Living TV Premieres 'Not Fade Away' September 21st to Honor World Alzheimer's Day
Date:9/15/2009

BALTIMORE, Sept. 15 /PRNewswire/ -- As the baby boom generation moves through retirement, the number of people affected by Alzheimer's is likely to well exceed 11 million by 2040. In recognition of World Alzheimer's Day, Retirement Living TV (RLTV), the only network dedicated to adults 50+, will air an exclusive television special, "Not Fade Away" on September 21 at 8PM (EDT).

To View the Trailer: http://podcast.rl.tv/21814small.html

Working in partnership with the National Cable & Telecommunications Association (NCTA) and the Blanchette Rockefeller Neuroscience Institute (BRNI), RLTV's documentary special features stories from people diagnosed with the disease and explores its grave impact on the victims and their families, such as Blanchette Hooker Rockefeller, mother of Senator Jay Rockefeller (D-WV), who died of complications from Alzheimer's in 1992. Never before has a documentary sought to unveil "what it feels like" to have the disease. Equally important, this original program from RLTV uncovers some of the latest findings in the search for answers and a cure. Highlights include the groundbreaking work underway at BRNI. Scientists there believe they have discovered a biomarker for early detection of Alzheimer's and are especially excited about a test drug that appears to have the remarkable power to not only treat damaged neurons but regenerate growth.

"I applaud such a strong commitment by RLTV and the cable industry to help raise awareness of Alzheimer's disease," said Senator Rockefeller. "Not Fade Away reminds all of us of the devastation that this disease inflicts on millions of people each day and the families who must provide long-term care the people they love. Of special importance, the program also instills great hope by hig
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SOURCE Retirement Living TV
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