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Retailers Sign on to Sell the New HEALTHYCAL+ Water Beverage - Even Before First Bottle is Packaged
Date:3/19/2008

FITCHBURG, Mass., March 19 /PRNewswire-FirstCall/ -- Integrated Pharmaceutical, Inc. (OTC Bulletin Board: INTP) announced today that it is taking orders for its new no calorie, electrolyte enhanced water-beverage, highly fortified with 100% absorbable Calcium and Magnesium, called HEALTHYCAL+. The first bottles are expected to be filled in April, 2008.

Sales representatives report more than 40 advanced sales from retail stores in western Pennsylvania, eastern Ohio, Connecticut and Massachusetts. Even before HEALTHYCAL+ has come to market, a beverage distributor with approximately 600 stores has verbally agreed to carry it in Pennsylvania and Ohio. Agreements with other distributors are being sought and anticipated shortly.

High demand for HEALTHYCAL+ is anticipated based on overwhelming, positive results of numerous surveys, including one by KELTON RESEARCH, a prestigious market research company. KELTON surveyed 835 people and reported that 71% of men and 88% of women were very interested in buying HEALTHYCAL+ bottled water because it provides 100% absorbable calcium and magnesium in pure tasting water, without adding calories or sweeteners. Other formal and informal surveys conducted also suggest a high demand for this product especially with adults over 35 years of age who are concerned about strong bones, teeth and a healthy heart.

No Calories or Sweeteners: The ability to fortify pure water with high amounts of minerals without altering its taste demonstrates the power of IntePharm's technology. Other foods and beverages can benefit too. HEALTHYCAL+ offers a solution to consumers who do not get enough Calcium or Magnesium in their diet, know that supplement pills have poor absorption rates and prefer drinking water to beverages high in calories with flavoring masks. Numerous doctors, university studies and scientific institutions have addressed the benefits of adding minerals to soft water but the technology to do so, without altering
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SOURCE IntePharm
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