Retailers, NGOs and Food and Beverage Industry Launch National Initiative to Help Redu...(physical education through a school-base...),Health

Date:10/5/2009

physical education through a school-based curriculum to help children develop lifelong positive healthy habits. The Healthy Schools Partnership was developed by the American Council for Fitness and Nutrition Foundation, PE4life and the American Dietetic Association Foundation. The Healthy School Partnership is being evaluated by the University of California at Berkeley, Center for Weight and Health.

"The Healthy Weight Commitment Foundation has the potential to make a difference by reducing the number of excess calories children consume. HWCF members are uniquely positioned to create healthier options that are appealing to children and affordable for families," said Risa Lavizzo-Mourey, M.D., M.B.A., RWJF president and CEO. "The Robert Wood Johnson Foundation is pleased to serve as an independent evaluator of the Healthy Weight Commitment Foundation's marketplace initiative, so we can measure the impact of the actions these companies are pledging to take."

"By developing and promoting common sense solutions that society can embrace with certainty, we believe we can help make a difference in the fight against obesity," said Ric Jurgens, chairman, chief executive officer and president of Hy-Vee, Inc., and vice chairman of the board of the Healthy Weight Commitment Foundation. "I know that the dedicated organizations involved in this effort, combined with the tremendous resources at their disposal, will make a significant impact in this critical area."

The Healthy Weight Commitment Foundation is a unique partnership between retailers, non-profit organizations, food and beverage manufacturers and trade associations aimed at helping to reduce obesity. For more information, go to www.healthyweightcommit.org.

    Healthy Weight Commitment Foundation member companies and partner
    organizations include:

    American Council for Fitness
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SOURCE  Healthy Weight Commitment Foundation
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