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Retailers, NGOs and Food and Beverage Industry Launch National Initiative to Help Reduce Obesity
Date:10/5/2009

announced national public education campaign on energy balance.

Healthy Weight Commitment Foundation efforts include:

  • Connecting with Consumers in the Marketplace: Participating companies are committing to build on existing efforts and will be making changes to their products, packaging and labeling to make it easier for consumers to manage their calorie intake while preserving or enhancing overall nutrition quality. Specific options companies may undertake include product reformulation and innovation; providing smaller portions; redesigning packaging and labeling; placing calorie information on the front of products; providing consumers with information and educational materials; and in-store promotion of the initiative. The Robert Wood Johnson Foundation (RWJF) will support an independent, objective evaluation of the marketplace initiative. Results from that evaluation will be publicly reported.
  • Empowering Employees in the Workplace: Participating companies will undertake new or enhance existing programs to help employees achieve and maintain a healthy weight. This may include providing calorie information and healthier food and beverage options in cafeterias, vending machines and break rooms; providing access to exercise at work through individual and group activities; offering weight management programs; and implementing tools to track progress, like health risk appraisals. The impact of the workplace efforts will be evaluated by the National Business Group on Health. Best practices will be shared with employers so they may be replicated.
  • Creating Healthy Habits in Schools: The Healthy Weight Commitment Foundation will expand the successful Healthy Schools Partnership to additional schools in Kansas City, Des Moines, Washington, D.C., Chicago and a tribal community in Iowa. This expansion follows a successful pilot in Kansas City. The Healthy Schools Partnership integrates nutrition education and
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SOURCE Healthy Weight Commitment Foundation
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