Navigation Links
Retailers, NGOs and Food and Beverage Industry Launch National Initiative to Help Reduce Obesity

Healthy Weight Commitment Foundation Seeks to Encourage Behavior Change and Provide Tools to Help Consumers Achieve Energy Balance in the Marketplace, in the Workplace and in Schools

WASHINGTON, Oct. 5 /PRNewswire-USNewswire/ -- An unprecedented coalition of more than 40 retailers, non-governmental organizations and food and beverage manufacturers today announced the launch of the Healthy Weight Commitment Foundation, a national, multi-year effort designed to help reduce obesity -- especially childhood obesity -- by 2015. The Healthy Weight Commitment Foundation will promote ways to help people achieve a healthy weight through energy balance. It focuses on three critical areas -- the marketplace, the workplace and schools.

"The stakeholders involved in this commitment recognize that by working together we can make a real difference on the obesity issue in our country," said David Mackay, president and chief executive officer of Kellogg Company and chairman of the board of the Healthy Weight Commitment Foundation. "We are united in an unprecedented, collaborative and focused effort to help children and adults achieve better energy balance between calories in and calories out."

The Healthy Weight Commitment Foundation will promote the concept of energy balance -- balancing calories consumed as part of a healthy diet with calories expended by physical activity -- to people in the places where they spend much of their time: to consumers in the marketplace, to employees through workplace programs and to children in schools.

Members of the Healthy Weight Commitment Foundation have already committed $20 million to this joint initiative to raise awareness about the importance of balancing a healthy diet with physical activity, particularly among children ages six to 11 years old and their parents and caregivers. This effort will include a soon-to-be announced national public education campaign on energy balance.

Healthy Weight Commitment Foundation efforts include:

  • Connecting with Consumers in the Marketplace: Participating companies are committing to build on existing efforts and will be making changes to their products, packaging and labeling to make it easier for consumers to manage their calorie intake while preserving or enhancing overall nutrition quality. Specific options companies may undertake include product reformulation and innovation; providing smaller portions; redesigning packaging and labeling; placing calorie information on the front of products; providing consumers with information and educational materials; and in-store promotion of the initiative. The Robert Wood Johnson Foundation (RWJF) will support an independent, objective evaluation of the marketplace initiative. Results from that evaluation will be publicly reported.
  • Empowering Employees in the Workplace: Participating companies will undertake new or enhance existing programs to help employees achieve and maintain a healthy weight. This may include providing calorie information and healthier food and beverage options in cafeterias, vending machines and break rooms; providing access to exercise at work through individual and group activities; offering weight management programs; and implementing tools to track progress, like health risk appraisals. The impact of the workplace efforts will be evaluated by the National Business Group on Health. Best practices will be shared with employers so they may be replicated.
  • Creating Healthy Habits in Schools: The Healthy Weight Commitment Foundation will expand the successful Healthy Schools Partnership to additional schools in Kansas City, Des Moines, Washington, D.C., Chicago and a tribal community in Iowa. This expansion follows a successful pilot in Kansas City. The Healthy Schools Partnership integrates nutrition education and physical education through a school-based curriculum to help children develop lifelong positive healthy habits. The Healthy Schools Partnership was developed by the American Council for Fitness and Nutrition Foundation, PE4life and the American Dietetic Association Foundation. The Healthy School Partnership is being evaluated by the University of California at Berkeley, Center for Weight and Health.

"The Healthy Weight Commitment Foundation has the potential to make a difference by reducing the number of excess calories children consume. HWCF members are uniquely positioned to create healthier options that are appealing to children and affordable for families," said Risa Lavizzo-Mourey, M.D., M.B.A., RWJF president and CEO. "The Robert Wood Johnson Foundation is pleased to serve as an independent evaluator of the Healthy Weight Commitment Foundation's marketplace initiative, so we can measure the impact of the actions these companies are pledging to take."

"By developing and promoting common sense solutions that society can embrace with certainty, we believe we can help make a difference in the fight against obesity," said Ric Jurgens, chairman, chief executive officer and president of Hy-Vee, Inc., and vice chairman of the board of the Healthy Weight Commitment Foundation. "I know that the dedicated organizations involved in this effort, combined with the tremendous resources at their disposal, will make a significant impact in this critical area."

The Healthy Weight Commitment Foundation is a unique partnership between retailers, non-profit organizations, food and beverage manufacturers and trade associations aimed at helping to reduce obesity. For more information, go to

    Healthy Weight Commitment Foundation member companies and partner
    organizations include:

    American Council for Fitness and         McCormick & Company, Inc.
     Nutrition Foundation                    National Wildlife Federation
    American Dietetic Association            Nestle USA
     Foundation                              Our Park Place
    Brookshire Grocery Company               PE4life
    Bumble Bee Foods, LLC                    PepsiCo, Inc.
    Campbell Soup Company                    Ralston Foods/Post Foods, LLC
    ConAgra Foods                            Redner's Markets, Inc.
    Festival Foods (Minnesota)               Safeway Inc.
    Food Marketing Institute                 Sara Lee Corporation
    General Mills, Inc.                      Schnuck Markets, Inc.
    Girl Scouts of the USA                   Shop Rite of Hunterdon
    Gonzalez Northgate Market                 County, Inc.
    Grocery Manufacturers Association        Skogen's Festival Foods
    Harris Teeter                            The Coca-Cola Company
    Hy-Vee, Inc.                             The Hershey Company
    IGA, Inc.                                The J.M. Smucker Company
    Jax Markets                              Unilever
    Kellogg Company                          United Supermarkets, Ltd.
    Kraft Foods Inc.                         W.K. Kellogg Foundation
    Mars, Incorporated                       Wakefern Food Corporation
    Martin's Super Markets                   WalkStyles

SOURCE Healthy Weight Commitment Foundation

SOURCE Healthy Weight Commitment Foundation
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Retailers, Buyers to Learn how to Navigate Probiotic Marketplace at Natural Products Expo West 2009
2. Reportlinker Adds Omega Fatty Acids: Trends in the Worldwide Food and Beverage Markets, 2nd Edition Report
3. Florida-Based Small Business, Next Generation Waters, Beats Out Big Name Competitors at the 2009 Beverage Innovation Awards
4. Guayaki Delivers Powerful Rainforest Experience with Newest Yerba Mate Beverage Innovations
5. Funktional Beverages, Inc. Creates the Ultimate Weight Management Sports Drink.
6. American Beverage Association Response to American Heart Association Statement on Added Sugars
7. Smart Choices Program helps shoppers identify food and beverage choices
8. Increasing Regulation and Economic Volatility Key Catalysts for Risk Management in the Food System, Agribusiness and Beverage Industry, Says Report from Aon Analytics
9. Beverages Holdings, LLC Acquires Bossa Nova: The Superfruit Company
10. New Research Suggests Strong Link Between Sweetened Caloric Beverages and Metabolic Syndrome
11. VITAZEST Water Brand Vitamin-Infused Pomegranate Beverage Available on Dr. Siegal's COOKIE DIET Web Site
Post Your Comments:
(Date:11/27/2015)... ... November 27, 2015 , ... CBD College is proud to announce ... (CAAHEP) awarded accreditation to its Diagnostic Medical Sonography program. CBD College is honored to ... of twelve colleges and universities in the state of California make the cut. CBD ...
(Date:11/26/2015)... ... 26, 2015 , ... Patients at Serenity Point Recovery, a ... on Thanksgiving Day to share the things that they are most grateful for ... YouTube channel, patients displayed what they wrote on index cards, describing the things ...
(Date:11/26/2015)... Omaha, NE (PRWEB) , ... November 26, 2015 , ... ... careers searched by healthcare professionals and offered by healthcare staffing agency Aureus Medical ... top during the month of October 2015 among those searching for healthcare jobs through ...
(Date:11/26/2015)... ... November 26, 2015 , ... Indosoft Inc., developer and distributor ... application server to improve system efficiency and reliability. , The new Q-Suite 6 platform ... standards, the system avoids locking itself into a specific piece of software for many ...
(Date:11/25/2015)... ... November 25, 2015 , ... Medical Solutions, one ... for its stellar workplace culture with the company’s Cincinnati office being named a ... Cincinnati office was named a finalist in Cincinnati Business Courier’s 13th annual Greater ...
Breaking Medicine News(10 mins):
(Date:11/26/2015)... 2015 ... the  "2016 Future Horizons and Growth ... Marker Testing Market: Supplier Shares, Competitive ... offering.  --> ) ... "2016 Future Horizons and Growth Strategies ...
(Date:11/25/2015)... , Nov. 25, 2015  The American ... and Gynecologists (ACOG), and the March of Dimes ... Protecting Our Infants Act of 2015 ... number of newborns born exposed to drugs, such ... the bill,s introduction, all three organizations have worked ...
(Date:11/25/2015)... Nov. 25, 2015  ARKRAY USA ... to provide evidence demonstrating the accuracy of its blood ... on Insulin Resistance, Diabetes and Cardiovascular Disease in ... the Company,s GLUCOCARD ® 01 meter and the ... requirements. The ability to accurately measure glucose levels in ...
Breaking Medicine Technology: