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Retailers, Buyers to Learn how to Navigate Probiotic Marketplace at Natural Products Expo West 2009

- Probiotics expert Dr. Mary Ellen Sanders and food industry authority Donna Berry will give a probiotics seminar with insightful tips for retailers -

TORRANCE, Calif., Feb. 27 /PRNewswire/ -- In the last few years, literally hundreds of probiotic products have been introduced to the U.S. marketplace. The need for retailers and buyers to be well-informed about what differentiates probiotic products from others is essential. At the Natural Products Expo West, the premier natural and organic event that attracts over 50,000 industry professionals, two experts - Dr. Mary Ellen Sanders and Donna Berry - will provide buyers and retailers with a "primer" for probiotics in efforts to help them make educated purchasing decisions. Presenters will explore the range of probiotic delivery formats (dairy vs. non-dairy; food vs. supplement) and an overview of strain-specific health benefits and related products.


The presentation is scheduled as follows:

"Probiotics and the Impact on Retail Categories"

Dr. Mary Ellen Sanders and Donna Berry

March 6, 2009 - Natural Products Expo West

12:00 - 1:00 p.m.

Anaheim Convention Center, Conference Room 205A

Anaheim, CA

Dr. Mary Ellen Sanders is internationally recognized in the area of probiotic microbiology. She believes probiotics will flourish only if available products are scientifically validated, responsibly produced and accurately labeled. Based on her extensive work with manufacturers, academicians and regulators, she offers a comprehensive perspective to those interested in the continued emergence of the probiotic industry.

Donna Berry is an editor in the food formulating industry and an expert in her field, having published numerous food market analyses ranging from health and nutrition to specific food segments including ice cream, tea, coffee and meat. She also writes about new products, marketing, ingredients, packaging and technology for Dairy Foods magazine and other non-dairy publications both domestically and abroad.

The presentation is made possible by Yakult U.S.A. Inc. More information about the conference, including registration, can be found at

The Yakult Company is the world's pioneer of probiotics and produces one of the leading probiotic dairy beverages, Yakult. The petite probiotic drink was developed in 1935 in Japan by microbiologist Dr. Minoru Shirota, who was dedicated to the concept of preventive medicine. Scientists all over the world continue to confirm and expand knowledge regarding the benefits of probiotics, Yakult and its exclusive strain Lactobacillus casei Shirota. Yakult U.S.A. Inc. is the North American subsidiary of the company's business and is based in Torrance, CA. For more information, please visit

SOURCE Yakult U.S.A. Inc.
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