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Retailers, Buyers to Learn how to Navigate Probiotic Marketplace at Natural Products Expo West 2009
Date:2/27/2009

- Probiotics expert Dr. Mary Ellen Sanders and food industry authority Donna Berry will give a probiotics seminar with insightful tips for retailers -

TORRANCE, Calif., Feb. 27 /PRNewswire/ -- In the last few years, literally hundreds of probiotic products have been introduced to the U.S. marketplace. The need for retailers and buyers to be well-informed about what differentiates probiotic products from others is essential. At the Natural Products Expo West, the premier natural and organic event that attracts over 50,000 industry professionals, two experts - Dr. Mary Ellen Sanders and Donna Berry - will provide buyers and retailers with a "primer" for probiotics in efforts to help them make educated purchasing decisions. Presenters will explore the range of probiotic delivery formats (dairy vs. non-dairy; food vs. supplement) and an overview of strain-specific health benefits and related products.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070911/YAKULTLOGO)

The presentation is scheduled as follows:

"Probiotics and the Impact on Retail Categories"

Dr. Mary Ellen Sanders and Donna Berry

March 6, 2009 - Natural Products Expo West

12:00 - 1:00 p.m.

Anaheim Convention Center, Conference Room 205A

Anaheim, CA

Dr. Mary Ellen Sanders is internationally recognized in the area of probiotic microbiology. She believes probiotics will flourish only if available products are scientifically validated, responsibly produced and accurately labeled. Based on her extensive work with manufacturers, academicians and regulators, she offers a comprehensive perspective to those interested in the continued emergence of the probiotic industry.

Donna Berry is an editor in the food formulating industry and an expert in her field, having published numerous
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SOURCE Yakult U.S.A. Inc.
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